SMS Gupshup takes Facebook Users in India Mobile

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Mumbai / Delhi 31 July 09: SMS GupShup, India's largest social messaging platform today announced that it is working with Facebook, the world’s largest social network, to enable Indian Facebook users to go mobile. SMS GupShup's messaging platform will enable Indian users to take Facebook with them, wherever they go, using SMS.

By working with SMS GupShup, Facebook is enabling its service on SMS, the most popular messaging platform in India. Facebook users can now update their status updates and message friends using SMS. They can also receive status updates, messages and wall posts instantly in their SMS inbox.

SMS GupShup will provide the underlying messaging infrastructure to rapidly and reliably deliver the high volume of incoming and outgoing messages between users and Facebook.

“SMS GupShup has built the largest SMS-based mobile community in India, on the foundation of a high-performance messaging platform that supports nearly 6% of India’s SMS traffic”, said Beerud Sheth, CEO, SMS GupShup. He added, “We are excited to enable mobilizing the Facebook service in India and look forward to delivering a great mobile experience to their users.”

“We are very excited to work with SMS GupShup, given their experience with both mobile messaging and social media in India”, said Henri Moissinac, Director of Mobile, Facebook. He added, “We realize how important it is to work with great companies in the mobile space in countries like India, and by enabling Facebook on SMS, users can now use it even when they’re not near a computer.”

Users can activate Facebook on their mobile devices by visiting www.facebook.com/mobile. Users can then update their status by sending a message to 92-FACEBOOK (9232232665). Users can reply to their friend’s messages by simply replying to the incoming SMS. The service will operate on longcodes (i.e. regular 10-digit phone number). Facebook does not charge anything for the mobile service, but regular carrier charges may apply for messages sent to Facebook.

About SMS GupShup
SMS GupShup is a social messaging platform that enables users to build mobile communities. Consumers use it to communicate and connect with family, friends and fans. Businesses use it to engage with their customers. Launched in Apr 2007, it is used by nearly 25 million users in over a million communities. Funded by Charles River Ventures and Helion Ventures, the company is founded by seasoned Silicon Valley entrepreneurs and incubated at the IIT Bombay Business Incubator.

For further details on this release, contact:
Toral Sanghavi
Clea Public Relations
+91-98210-45846
+91-22-40188669-79
toral@cleapublicrelations.com