SoBeFit Magazine Interviews Lt. Col. Bob Weinstein: Corporate Wellness Programs

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Retired Army officer, Lt. Col. Bob Weinstein, author, professional speaker and beach boot camp instructor, was interviewed by SoBeFit Magazine, Desonta Holder, about the steps necessary to implement a corporate wellness program. The article will appear in the March/April 2009 issue.

Fort Lauderdale, FL, February 03, 2009 (PressReleasePoint) -- Col. Weinstein maps out easy and cost effective steps necessary to implement a corporate wellness programs that will increase performance and productivity as well as improve the health and fitness of employees.


Some of the statistics he discussed:

“80 % of American executives feel that corporate America has a responsibility to promote wellness according to a study conducted by the American Management Association.”

“Less than 20 % of U.S. employers offer lifestyle modification services. 4 % offer smoking cessation programs according to a study conducted by the American Journal of Health Promotion.”

Asked about this discrepancy between these studies, Col. Weinstein had this to say, “The health crisis is fueled by a predominant culture of unhealthy living at school, at work, at home and at play. Change the culture and you will solve the health crisis. Corporate wellness programs are paramount to changing the culture.”

Col. Weinstein’s new book, Change Made Easy, covers the cost effective implementation of a corporate wellness program. His book offers an out-of-the-box corporate wellness solution that can be implemented within a week and bring about results as soon as four weeks.

His book is an excellent wellness handbook for individual employees, departments, managers, junior and senior executives.

An emphasis of health insurance as being the solution to our health care crisis is the very cause of 70 to 80 % of the costs for treatments of illnesses and diseases.

“According to the Centers for Disease Control, more than 75% of employers' health care costs and productivity losses are related to employee lifestyle choices. The solution is simple. Change the lifestyle and you will fix the problem.” Yes, it can and must be done. “The present economic crisis is an opportunity for every one of us to do some soul searching and make some very fundamental changes about how we lead our lives.”

Col. Weinstein's book cuts straight to the heart of the matter and offers real, cost effective, solutions that are easy to implement:

How to solve the health crisis.
How to implement a corporate wellness program.
How to manage your weight.
How to organize and implement your own fitness boot camp program.
How to exercise with little or no equipment.
How to establish goals and measure performance.
How to eat.
How to enhance performance and productivity.
How to build strong character.
How to have a meaningful spiritual life.

“Over $510 billion on medical care was spent on chronic conditions in the year 2000. By 2020, this amount will balloon to over $1 trillion, according to The National Center for Health Promotion and Disease Prevention. That’s about the equivalent of one economic bailout per year.”

Col. Weinstein’s book, Change Made Easy – Your Basic Training Orders to Excellent Physical and Mental Health, can be ordered as paperback through Advantage Books,, and

Title: Change Made Easy
Author: Lt. Col. Bob Weinstein, USAR-ret., also known as Joseph Weinstein
Publisher: Advantage Books, Orlando, FL,
ISBN: 1-59755-073-6 or 1597550736
Genre: Fitness & Health
Format: Paperback
Number of Pages: 256
Dimensions: 6.69" x 9.21"

About SoBeFit Magazine: Go to

About the author:
Lt. Col. Bob Weinstein, nationally known as The Health Colonel, was born in Washington, D.C., grew up in Virginia and spent 20 years in Berlin, Germany. His first name is Joseph and has always been called Bob. He is retired from the Army Reserve as a Lieutenant Colonel with 30 years of service and spent about half of that time as a military instructor with the Command & General Staff College.

He has been featured on radio and television, among others, on the History Channel and Fox Sports Net as well as in various publications such as The Washington Times and The Miami Herald.

His background is unique and diverse: military instructor, attorney, motivational speaker, wellness coach, certified corporate trainer, and certified personal trainer. Bob is fluent in German and English.

He specializes in a military-style workout on Fort Lauderdale Beach that incorporates strength, cardio, flexibility and agility training, both personal training and group sessions.

His website: or


Press Contact:
Lt. Col. Bob Weinstein
Beach Boot Camp
757 SE 17th Street, #267
Fort Lauderdale, FL 33316
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