SOFFRONT SOFTWARE RELEASES SOFFRONT CRM VERSION 9.0

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-- New Version of Popular, Award-winning, Mid-market CRM Sofware Improves Productivity by Increasing Efficiency and Automation --

Fremont, California, November 16, 2009-- Soffront® Software Inc., www.soffront.com, a leading provider of CRM software, today announced the release of Soffront CRM version 9.0. The latest release adds numerous enhancements to the robust capabilities of the software -features that improve productivity by increasing efficiency and automation.

“Improving productivity is always important; during an economic slowdown, it’s vital,” said Manu Das, president and founder of Soffront. “Since 1992, Soffront has provided a robust, easy-to-use, flexible CRM solution to businesses. Soffront CRM version 9.0 continues to build on that tradition—delivering robust enterprise CRM software that improves productivity through efficiency and automation.”

Improve Efficiency

Soffront improves efficiency by offeringfull Unicode multi-language support. This feature helps companies better support their global users by allowing employees to use the language of their choice.

Anenhanced document libraryallows users to centrally manage documents, saving time. Users can easily search, locate, edit, and email documents with a few clicks.

Soffront CRM v. 9.0 also improves efficiency withflexible CRM administrationfeatures. The CRM adoption dashboard reports CRM usage and provides key directions for executives to measure return on investment (ROI). An optimized scheduler architecture ensures better performance and scalability.

Soffront mobilenow support all major platforms. Field representatives can quickly access critical data in real time and immediately update the CRM database.

Increase Automation

Soffront continues to increase automation capabilities withCRM automation rules. CRM automation rules lower cost by eliminating the need for customization and increase productivity by automating day-to-day functions. Duplication rules catch duplicate entries and reduce costly data validation steps.

Improvedsales automationincludes a faster calendar and an easy to use activity feature. Intuitive email templates tree allow emails to be sent faster. A sales target management feature helps manage opportunities, leads, and orders.

Enhancedmarketing automationfeatures increase flexibility and improve ROI tracking. Configurable web forms extend business opportunities by capturing leads directly from a company’s website. Campaign support for leads allows marketing to plan, design and run more effective campaigns.

Customer support automationis also increased with intelligent auto responders. When a customer sends an email to support, a ticket is automatically created and a response is immediately sent back to the customer. Improved automatic surveys also collect valuable customer feedback after a ticket is closed, measuring support effectiveness.

About Soffront

Soffront Software Inc. has the experience, technology and focus for mid market companies seeking CRM solutions. A pioneer of CRM since 1992, Soffront offers end-to-end, fully integrated CRM solutions spanning sales, marketing, customer service and employee help desk. Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

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