Softscape Named “One-to-Watch” By CRM Magazine

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Industry Accolades Continue on Heels of Strong Global Momentum & Expansion

FOR IMMEDIATE RELEASE

Wayland, Mass., USA – (August 16, 2010)–Softscape, an innovator powering completepeople management solutions, today announced that it was recognized by CRM Magazine as “One-to-Watch” for Incentive Compensation Management software in the

style="color:#B20838;">2010 CRM Market Awards

. Softscape’s latest advancements in talent management software, and ongoing impressive growth, continues to be recognized by leading luminaries and analysts as the company further expands global operations.

“Incentive compensation continues to be a significant opportunity and challenge for organizations to manage effectively across the workforce to ensure governance and alignment to corporate objectives,” said

style="color:#B20838;">Mark Smith, CEO and EVP Research

atVentana Research. “Congratulations to Softscape for being selected by CRM Magazine and for providing a robust incentive and total compensation management system for organizations to motivate and reward human capital across the organization.”

With its ninth annual CRM Market Awards, CRM magazine honors the vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies. Recipients were determined through an extensive three-month process and a proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments, and scores reflecting customer satisfaction.

“We are honored to be recognized with this prestigious award from CRM Magazine,” said Dave Watkins, CEO and co-founder of Softscape. “Softscape’s mission is clear – to deliver enterprise-class tools that establish one version of trusted data and practices that help organizations drive business strategy. Our focus on customers and their achievement is what drives us and our market momentum.”

About CRM Magazine

CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry. For more information about the magazine, its editorial calendar, or CRM in general, please visit us on the Web athttp://www.destinationCRM.com, or on Twitter at @CRM (http://twitter.com/CRM) and @destinationCRM (http://twitter.com/destinationCRM). The destinationCRM Web site (which is updated daily) and the monthly magazine are properties of CRM Media, a division of Information Today, Inc.

About Softscape

(www.softscape.com)

The Softscape logo and marks related to Softscape products are either trademarks or registered trademarks of Softscape, Inc. Other brand and product names contained herein may be trademarks or registered trademarks of their respective holders.

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