Sold Out 2006 Los Angeles Spa & Resort and Medical Spa Expo Spotlights Industry Success

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Increased attendance, sold out expo and several successful product

launches highlight continuing growth of Southern California spa and medical spa

business -

From thousands of spa industry attendees to a completely sold

out exhibit show floor featuring more than 250 leading companies showcasing the

most innovative health, beauty and wellness products and treatments, the Spa

& Resort and Medical Spa Expo and Conference, February 26 and 27 at the Los

Angeles Convention Center, defined the explosive growth of the spa and medical

spa industry.

The Spa & Resort and Medical Spa Expo and Conference -

the fastest-growing series of events in the spa and medical spa industries –

experienced a preliminary increase of 23 percent in attendance from last year’s,

and featured a completely sold-out expo floor. In addition to increased

attendance, the
quality of attendees at the 2006 Los Angeles event also

increased, including a higher percentage of spa industry professionals who

influence purchasing decisions. More than 4,300 professionals filled the aisles,

exhibit booths and educational session rooms at the Convention

Center.

“The Spa and Resort and Medical Spa Expos have fast become

leading sources for industry news,” said Eileen Baird, group vice president and

show manager of the Spa & Resort and Medical Spa Expo and Conference. “ Many

new product and equipment introductions at the show clearly indicate the

Expo’s  continuing value to the spa and medical spa community. As the

industry continues to expand, events such as the Spa & Resort and Medical

Spa Expo and Conference will continue to serve as valuable industry forums that

generate a wealth of resources.”

The expo was produced by Reed

Exhibitions, the world’s largest organizer of business-tobusiness

events.

From BioEnergetic, Vinotherapie and Ayurvedic skin care

advancements to the lastest laserassisted liposuction technique, the 2006 Spa

& Resort and Medical Spa Expo and Conference showcased a comprehensive

sampling of the most cutting-edge treatments, technology, products and hands on

demos. With vendors displaying the most up-to-date services, equipment and

products, the LA event defined the trends that will resonate with spa and

medical spa customers during the next year, ensuring those in the spa and

medical spa industry stay abreast of the timely issues that will impact

business.

Exhibitors and attendees alike were pleased with event traffic

and attendance, increased number of exhibitors and quality of sales

leads.

“The Spa & Resort Event is one of the best expos,” said Wayne

Vangelist, owner, Living Well Day Spa, Covina, CA. “I saw quite a few products

that I have never seen before. People attend this event to buy, and we

definitely did! We’ve also noticed a higher-end of spa attendees.”

With

several successful market launches, the Los Angeles event exhibited the latest

trends that will shape business during the coming year, including:

•

Bioenergetics
• Lights, lasers, injectables
• Customized facials
• Food

& beverage based products like vinotherapie
• Personalized Products

(based on DNA and blood testing)
• Natural Hair Products
• Mineral Make

Up
• At-Home versions of spa treatments

In addition to the exhibitor

show floor, the expo offered The All-New Educational Program, developed in

conjunction with the Medical Spa Society. The program was developed to keep

professionals on the leading edge of change within the spa and medical spa

industries. Industry experts delivered insider expertise, insights and practical

tips on marketing, spa service operations, the latest trends in medical

treatments, and how spas and practices can boost revenue. As part of the

program, medical professionals were eligible to receive Continuing Medical

Education credits.

Devised into concurrent areas, including Spa, Medical

and Business education tracks, the newest track, Trends in Technology, was

introduced at the LA event and focused on cosmetic dentistry and dental spas.

With dental spas emerging worldwide, the track explored the issues behind the

trend of combining the spa experience with dentistry.

From hands-on

treatment demonstrations to the latest business tactics, these sessions offered

spa and medical spa professionals the most comprehensive industry news. The Spa

& Resort Expos continually monitor trends to offer accurate and timely

industry information, shown in the addition of cosmetic dentistry sessions. In

turn, spa owners, directors, and managers utilize this valuable information to

make business decisions with more confidence

“This was definitely better

than other expos we’ve attended. There are many new product and equipment

introductions at this show,” said Angelica Delao, esthetician, Complexion, Seal

Beach, CA.  “Also, the exhibitor workshop sessions were incredibly

informative.”

Additionally, the expo presented the latest products where

industry professionals gathered to see demonstrations, receive treatments, see a

behind-the-scenes medical spa and spa and resort tours.

“Overall, the

show had tremendous traffic,” said Kevin Yeaman, president, Power Plate. “This

event was recommended to me by several industry professionals. Buyers know they

will find what’s new, what’s unique at this event – it truly is the main show to

make major purchasing decisions.”

The next Spa & Resort and Medical

Spa Expo & Conference will be held at the Miami Beach Convention Center,

April 8-9, 2006. The 2006 New York expo and conference will be held September

17-18 at the Jacob Javits Convention Center, New York City. For more information

about the show please log on to

href="http://www.spaandresortexpo.com/">www.spaandresortexpo.comor

href="http://www.medispaexpo.com/">www.medispaexpo.com.  For

information about becoming an exhibitor, please contact Bill Butler at

203-840-5350.

News Source : Sold Out 2006 Los Angeles Spa & Resort and Medical Spa Expo Spotlights Industry Success