Southwest Airlines Pilots to Inspire Children to Dream Big at Discovery World

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Southwest Airlines Celebrates Partnership and Launches Flyaway Sweepstakes

Southwest Airlines (NYSE: LUV) is kicking off its 2014 Adopt-A-Pilot® (AAP) program by celebrating aviation careers in a whole new way at Discovery World in Milwaukee. Through a relationship with Discovery World, Southwest AAP Pilots will address dozens of Milwaukee Public Schools students on Thursday, Feb.13th about careers in aviation and the math and science that go into every flight. The students also will take part in Discovery World aviation curriculum and have an opportunity to experience the Discovery World flight simulator. Through the unique AAP volunteer program, Southwest Airlines and AirTran Pilots across the country donate their time from February through May to educate students via fun aviation-themed activities relating to their core subjects. Their goal is to inspire fifth graders to stay in school, set goals, and dream big for their futures.

To showcase its commitment to the Milwaukee community, Southwest Airlines is giving one family a chance to discover Atlanta. Southwest Airlines, Discovery World, and the Georgia Aquarium will sponsor a fun-filled, educational Atlanta experience for four people. The grand prize includes four roundtrip tickets from Milwaukee to Atlanta, two-night hotel stay, tickets to a baseball game, and tours of popular attractions, including the aquarium. Entrants can register in person at Discovery World starting Feb. 13, 2014 or at southwest.com/atlantaexperience. The contest will continue through March 16, and Discovery World will feature special events and connections to both Southwest Airlines and the Georgia Aquarium throughout the month-long promotion.

Southwest Airlines has been a proud member of the Milwaukee community since 2009. The airline has worked with dozens of organizations, including Ronald McDonald House Charities, Children's Hospital of Wisconsin, Urban Underground, and many others. Southwest Airlines started with just 12 flights to six cities and has grown to serve 20 cities with more than 40 daily nonstop departures.

ABOUT SOUTHWEST AIRLINES CO.
In its 43rd year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by more than 45,000 Employees to more than 100 million Customers annually. Southwest is the nation's largest carrier in terms of originating domestic passengers boarded and operates the largest fleet of Boeing aircraft in the world to serve 96 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and five near-international countries via its wholly-owned subsidiary, AirTran Airways. Southwest is one of the most honored airlines in the world, known for its triple bottom line approach that takes into account the carrier's performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the planet. The 2012 Southwest Airlines One Report™ can be found at southwest.com/citizenship.

From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic wherever the carrier serves. On every flight, Southwest offers Customers the first two pieces of checked luggage (weight and size limitations apply) and all ticket changes without additional fees. Southwest's fleet consistently offers leather seating and the comfort of full-size cabins, which are equipped with satellite-based WiFi connectivity, free live TV, and a new, sustainable cabin interior. In May 2011, Southwest acquired AirTran Airways and, by the end of 2014, will complete the full integration of AirTran's domestic network into Southwest. With 41 consecutive years of profitability, the People of Southwest and AirTran operate more than 3,600 flights a day. Southwest Airlines' frequent flights and low fares are available online at southwest.com or by phone at 1-800-I-FLY-SWA.

ABOUT DISCOVERY WORLD
Discovery World is Milwaukee's Center for Public Innovation, which connects visitors with innovation and creativity.  Discovery World educates, motivates, mobilizes and inspires the innovators and entrepreneurs of the next generation by offering interactive experiences and customized programs in technology, the environment, design and freshwater sciences. For more information visit www.discoveryworld.org.

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