Special Report: BRIICS economies facing different challenges amid a global economic recovery

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Author:Countries and Consumers

Date published:14 Apr 2010

The BRIICS countries – Brazil, Russia, India, Indonesia, China and South Africa – are considered to be the highest-potential set of emerging markets in the world. The countries share certain characteristics, such as relatively large populations and sizable natural resources, but they also differ in many and often significant ways. Each offer substantial but varying opportunities for companies and face different challenges as the global economy recovers in 2010.

Key points

Economic performance

Consumer markets

The BRIICS countries enjoy their status as the pre-eminent consumer market within their respective region or sub-region:

Business environment and opportunities

There are also significant variations in the investment and business environment in each of these countries:

Challenges ahead

Many companies, especially in the developed world, are seeking opportunities in the BRIICS countries to offset slower growth in more developed markets. However both they and the BRIICS countries themselves will face a number of challenges:

Prospects

Countries and Consumers

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