SPINNR recognized as best content service in Asia

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by SMART Public Affairs Jun 30, 2014

[30 June 2014] SPINNR, the Philippines’ first-ever music streaming service powered by wireless services leader Smart Communications, Inc. (Smart), was recently recognized for being the “Best Content Service” in Asia during the recent Asia Communication Awards (ACA) 2014.

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SPINNR Product Manager Lucille Tang receives the “Best Content Service” award for SPINNR during the Asia Communication Awards ceremony held at the Conrad Centennial Hotel in Singapore last June 19, 2014.

Barely a year old, SPINNR was deemed the most outstanding entry by a mobile network in the Best Content Service category for ACA 2014, which recognized the best content-based service that addresses demand for content service needs of its end-users.

SPINNR is a homegrown Filipino music portal and mobile streaming service that enables Smart, Talk ‘N Text, and Sun Cellular subscribers to download and stream millions of songs for as low as P2.50 per day or P49 a month without additional data charges.

"We are honored to receive the Best Content Service award from the ACA, which reaffirms our commitment to delivering unique, relevant, and affordable services like SPINNR to millions of subscribers nationwide," said Mellissa Limcaoco, Innovation and Product Development Head at Smart. “With this recognition, SPINNR subscribers can expect more exciting innovations and exclusive perks that will deliver on our promise to provide the total music experience to  all our users.”

Best-value music service

Since its launch in October 2013, SPINNR has revolutionized the music consumption habits of Filipinos nationwide by introducing music streaming to the mainstream market through its very affordable package offers.

At the price of just about two SMS per day, Filipinos now have access to a vast collection of music tracks that they can stream to their smartphones via the iOS and Android apps and via the Web through www.spinnr.ph.

“Just a few years ago, music streaming was not a familiar concept among most Filipino music lovers. With SPINNR, Smart has paved the way for more fans to affordably enjoy music anytime, anywhere without worrying about the limited storage space on their mobile devices,” Limcaoco added.

According to a recent survey by Boston-based mobile technology firm JANA, SPINNR is the most preferred music streaming service in the Philippines with 32% of survey respondents saying they use the app to listen to music on their smartphones.

But more than providing affordable music streaming to users, SPINNR also brings fans closer to their music idols by bringing the world’s best musical acts to the country, including the likes of Rihanna, OneRepublic, the Red Hot Chili Peppers and, most recently, Grammy Award-Winning Country Pop Singer Taylor Swift.

Through these concert events, fans are able to get rare and sought-after merchandise of their favorite acts and even get the chance to meet and greet them in person, all because of SPINNR. Fans can even extend these experiences by downloading the songs, viewing  exclusive videos, and even making the songs as their phone’s ringback tunes through SPINNR.

Organized annually by London-based industry publication Total Telecom, the ACA recognizes outstanding performance by Asian carriers, multimedia content providers, vendors, and other communication service providers.

During the ACA awarding ceremony held last June 19, Smart also bagged the Best Place to Work award, which was based on the results of a survey conducted by the ACA among employees of different companies in the region.

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