Starbucks Launches Seattle’s Best Coffee with Three of the UK’s Favourite Retailers

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LONDON, UK (May 6th, 2014) –Seattle’s Best Coffee®, part of Starbucks Coffee Company, is now available in  select  partner  cafés  in  the  UK,  with  future  plans  to  grow  to  more  than  100  nationwide  by  the  end  of 2014.

Seattle’s Best Coffee® trials are currently taking place in partnership with Asda, KFC and Kiddicare, offering customers delicious, café quality drinks including a choice of 100% Latin American Arabica Lattes, Americanos,  Mochas,  Cappuccinos, Espresso, Hot Chocolate,  Filtered  Coffee  and  a  selection  of  Iced Coffees.   

Starbucks EMEA foodservice director, Simon Hillier, said: “We chose to launch Seattle’s Best Coffee in the UK because we know Brits love their coffee and we want to bring over 40 years of coffee heritage and expertise to great retailers, who we have not yet had an opportunity to partner with. Seattle’s Best Coffee offers a smooth, great tasting, everyday range of coffees and we look forward to bringing this brand and innovative self-­‐serve solutions for coffee on–the-­‐go to customers in the UK.”

About Seattle's Best Coffee 

Seattle’s  Best  Coffee  LLC has been  roasting  premium  coffee  since  1970  and  today  roasts  more  than  20 million pounds of coffee every year, serving millions of cups of coffee every day.  Seattle’s Best Coffee is currently available in more than 50,000 locations in the US including cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery  stores  and  cinemas.  Seattle’s  Best  Coffee  is  a  featured  brand  within  Starbucks  Corporation  (NASDAQ: SBUX).  

All of the Seattle’s Best Coffee supplied to Europe, Middle East and Africa will be roasted in Amsterdam alongside Starbucks coffee. Starbucks opened its roasting plant in Amsterdam in 2002, the first roasting plant outside of the US. All Seattle’s Best Coffee sold in the UK is 100% Fairtrade certified. Additionally, the same ethical sourcing standards set by Starbucks also apply to Seattle’s Best Coffee.  Seattle’s Best Coffee follows all of Starbucks sustainability   Seattle’s  Best  Coffee  beans  are  perfectly  roasted  to  deliver  the  medium  roast  and  smooth  taste.  Quality  is  never compromised and only high quality 100% Arabica coffee beans are used.   

For more information, please visit Seattle’s Best Coffee online at  www.seattlesbest.com, become a member of the coffee community at or follow Seattle’s Best Coffee on Pinterest for unique coffee inspiration at www.pinterest.com/seattlesbest.   

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News Source : Starbucks Launches Seattle’s Best Coffee with Three of the UK’s Favourite Retailers
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