LONDON, UK (May 6th, 2014) –Seattle’s Best Coffee®, part of Starbucks Coffee Company, is now available in select partner cafés in the UK, with future plans to grow to more than 100 nationwide by the end of 2014.
Seattle’s Best Coffee® trials are currently taking place in partnership with Asda, KFC and Kiddicare, offering customers delicious, café quality drinks including a choice of 100% Latin American Arabica Lattes, Americanos, Mochas, Cappuccinos, Espresso, Hot Chocolate, Filtered Coffee and a selection of Iced Coffees.
Starbucks EMEA foodservice director, Simon Hillier, said: “We chose to launch Seattle’s Best Coffee in the UK because we know Brits love their coffee and we want to bring over 40 years of coffee heritage and expertise to great retailers, who we have not yet had an opportunity to partner with. Seattle’s Best Coffee offers a smooth, great tasting, everyday range of coffees and we look forward to bringing this brand and innovative self-‐serve solutions for coffee on–the-‐go to customers in the UK.”
About Seattle's Best Coffee
Seattle’s Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year, serving millions of cups of coffee every day. Seattle’s Best Coffee is currently available in more than 50,000 locations in the US including cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery stores and cinemas. Seattle’s Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX).
All of the Seattle’s Best Coffee supplied to Europe, Middle East and Africa will be roasted in Amsterdam alongside Starbucks coffee. Starbucks opened its roasting plant in Amsterdam in 2002, the first roasting plant outside of the US. All Seattle’s Best Coffee sold in the UK is 100% Fairtrade certified. Additionally, the same ethical sourcing standards set by Starbucks also apply to Seattle’s Best Coffee. Seattle’s Best Coffee follows all of Starbucks sustainability Seattle’s Best Coffee beans are perfectly roasted to deliver the medium roast and smooth taste. Quality is never compromised and only high quality 100% Arabica coffee beans are used.