Strong Brand Stimulates Your Recovery: A Ventureneer Webinar for Small Businesses

New York, NY, November 27, 2009 -- “What Do You STAND For? Why Branding Matters to Small Businesses,” a free webinar brought to you by Ventureneer.com, will be held at 2 p.m. on Wednesday, December 9, 2009. The webinar will help you use your brand as a stimulus to recovery. This is an encore performance for this webinar, so successful was the first airing last July.

All businesses, regardless of their size, age or location, have a brand identity. A brand is the sum of the good, the bad, and the ugly of your business. It’s defined by the attitude of your receptionist and the music your customers hear when placed on hold, by the quality of your service and the quality of your product. Your brand is what you promise and what you deliver. And, as a small business owner, it's what you deliver that really matters: You cannot afford to make false promises. The goal of this free webinar is to present the elements of
good branding and demonstrate how small business owners, entreprenuers and start-up enterprises can use these techniques to define or refine their brands.

This webinar is targeted toward entrepreneurs and small business owners, and will be presented by Alan Siege, Principal and owner of Small Business Management Consulting. Since 1996, SBMC has helped more than 100 small businesses and non profit organizations grow their revenue by improving the way they tell their business story. Along with managing his consulting practice, he is a Kaufman Foundation for Entrepreneurship Certified Facilitator in the Fast Trac Program presented by the NYC Dept. of Small Business Services and is an adjunct professor in business at the Borough of Manhattan Community College and New York University. He has an MBA in Entrepreneurial Studies from Pace University.

“When customers are re-thinking all their buying habits, developing a powerful and recognizable brand may just be the most important thing for a business owner to do,” says Siege.

Siege's expertise has been valuable to John Cifirni, owner of Tarzian Hardware. "In the time that I have been working with Alan Siege and SBMC, the Tarzian Hardware brand has become stronger and the business has become more profitable," Cifirni said. "In all of his work, Alan Siege has provided professional counsel in which he both supported my goals, yet challenged some of my assumptions, asking me questions no one else did. Along with being a sounding board, he presented me with “best practices” yet also found simple “work-a-rounds” to help me solve day-to-day problems."

About Ventureneer
Ventureneer.com provides small business advice and nonprofit training using a new approach to learning: a blend of traditional, formal instruction with informal, peer learning using Web 2.0 technology to capture and share knowledge. Ventureneer's customized blogs, virtual classes, peer-to-peer learning, coaching, web events and articles help entrepreneurs make faster, better decisions for their enterprises.