Successful Information Companies “Look for Revenue in All the Right Places,” According to Outsell’s 2011 Outlook

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Burlingame, CA and London, UK—January 12, 2011—Success for information and publishing companies this year will depend on “Looking for Revenue in All the Right Places,” according to Outsell, Inc.’s 2011 Information Industry Outlook. This annual analysis of what’s ahead for the information industry, projected to reach $374 billion in 2011, also includes 5 key technologies, 10 major trends, 15 predictions, and 30 innovative or disruptive companies to watch.

In 2011, successful information companies will drive more revenue from existing customers, and seek new faces, new sources of revenue in market adjacencies, new geographies, innovative mobile applications that extend their brands, and the continued socialization of content, according to Outsell’s analysis.

“This is the era of driving both company and industry growth—whether in publishing, data, or information services and solutions—and that growth is harder to come by. It is now about execution and continued emphasis on gaining market share, trust, attention, and dollars,” said Anthea Stratigos, co-founder and CEO, Outsell.

Among the 30 companies Outsell singles out for following these strategies are Accelrys, Alibaba.com, Apple, BBC, Bloomberg, Facebook, Flat World Knowledge, Google, Innovadex LLC, Journalism Online, Spiceworks, and txteagle.
Trends that successful firms will leverage range from “the era of big data” and “extreme analytics” to new opportunities with mobile and social platforms. Among Outsell’s predictions for what else is ahead: The iPad will lead market share for tablets well into 2012; momentum will build for a universal digital passport for online content users; and a “Groupon for B2B marketing/sales” will emerge.

The Outsell analysis, which also includes essential actions for publishers, is based on tracking over 7,000 firms in 12 information industry segments, and tracking spending by three main sources—advertisers, enterprise users, and libraries. To obtain a copy, please go to:

ABOUT OUTSELL, INC.

Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment. Outsell tracks and analyzes over 7,000 information industry companies, as well as the needs, habits, and spending patterns of advertisers, enterprise information buyers, and end users. Outsell’s headquarters are in Burlingame, CA, with offices in London and in Cambridge, MA. Seewww.outsellinc.com.

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