Superior Uniform Group and HPI Direct Receives Two Top Honors for Excellence in Uniform Design

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Tue, 05/31/2016 - 14:54 -- Press Room

Superior Uniform Group, Inc.® (NASDAQ:SGC), provider of custom uniforms and image apparel, won two Image of the Year (IOY) Awards at the North American Association of Uniform Manufacturers and Distributors (NAUMD) conference on May 24 in Horseshoe, Ind. Presented by the Image Apparel Institute (IAI), a division of the NAUMD, the 2016 IOY Awards recognize fashion, function, creativity and innovation in apparel design.

The Superior Uniform Group program for Market 32 by Price Chopper won in the Retail Establishment category. With stores located in New York and Massachusetts, Price Chopper by Market 32 is a unique grocery store whose goal is to go one step further to “feed your imagination” with a shopping experience unlike any other.

“Our goal was to create a distinct and modern look to reflect the environment of Market 32,” said Lisa Stewart, vice president design and merchandising, Superior Uniform Group. “We accomplished this by creating fashionable and functional attire for their floor staff, managers and night crew teammates.” 

HPI Direct, a division of Superior Uniform Group, won in the Transportation–Product category for Southeastern Freight Lines, a regional less-than-truckload transportation services provider that specializes in next-day service in the Southeast and Southwest United States. HPI staff conducted onsite fittings for drivers to try on their new uniforms and used feedback from the drivers to refine the designs. HPI provided welcome kits to build enthusiasm, including photos of Southeastern drivers wearing their new uniforms.

“The drivers loved being included in the photo shoot and felt like they were a part of the entire process,” said Stewart. “The line includes easy-to-remove layers, creating comfort for all drivers in various climates and job functions. The feedback we are receiving from the Southeastern team is extremely positive.”

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