Through Synacor’s TV Everywhere technology, GTA subscribers will have access to premium content from HBO and NBCUniversal, including Sochi.
Synacor Inc. (NASDAQ: SYNC), the leading provider of next-gen startpages, homescreens, award-winning TV Everywhere solutions and cloud-based Identity Management (IDM) services, across multiple devices for cable, satellite, telecom and consumer electronics companies in the U.S. and abroad, today announced it has been selected by GTA, a Guam telecommunications company, to provide authentication for TV Everywhere services for pay-TV subscribers.
Continuing Synacor’s expansion beyond the 50 states, this agreement will allow GTA subscribers access to TV Everywhere content for the first time. GTA’s digital television subscribers can view premium HBO and NBCUniversal content through one seamless login experience on the GTA homepage (http://www.gta.net).
“TV Everywhere is the future and we are thrilled to work with Synacor to bring this TV revolution to Guam, giving our subscribers access to some of the most on-demand content, including Sochi,” said Robert Haulbrook, GTA’s president and chief executive officer. “With the help of Synacor’s important behind-the-scenes work, we are able to build upon our relationship with subscribers to seamlessly deliver content via one simple single login and enhance the TV viewing experience.”
“Watching TV is fun. Watching TV on the device of your choosing has to be equally fun. As the popularity of multichannel content consumption booms in the continental U.S. and well beyond, providers like GTA have the opportunity to embrace TV Everywhere and connect with subscribers in a new and exciting way,” said Michael Bishara, Synacor’s SVP of Product and GM of TV Everywhere. “Synacor understands the complicated TV Everywhere ecosystem and we’re excited to team up with GTA to introduce TV Everywhere to their eager subscribers.”
Synacor's award-winning white-label TV Everywhere solution includes video aggregation, mediation and single sign-on authentication, Cloud ID, as well as back-office integrations with cable operators' rights, I.D. and billing systems. Synacor's exhaustive metadata allows consumers quick and seamless access to content that's most relevant to them, ensuring an easy and enjoyable search and discovery experience.
A true technology leader in the space, Synacor has provided TV Everywhere services for many of North America’s biggest cable and satellite providers, as well as completed integrations with HBO, Cinemax, TBS, TNT, CNN, Adult Swim, Cartoon Network, NBC, MSNBC, USA, Bravo, Style, E!, Oxygen, NBC Sports, Golf Channel, Telemundo, Mun2, Syfy, Fox, Big10 and many more.
For more information on Synacor and its TV Everywhere services, please visit synacor.com or email tellmemore(at)synacor(dot)com.
Synacor’s white-label platform enables cable, satellite, telecom and consumer electronics companies to deliver TV Everywhere, digital entertainment, cloud-based services and apps to their end-consumers across multiple devices, strengthening those relationships while monetizing the engagement. In addition, Synacor offers digital ad inventory for brands wanting a customized, targeted, programmatic means of reaching their audiences. Synacor (NASDAQ: SYNC), is headquartered in Buffalo, NY, with tech hubs in Toronto, Ottawa and Boston, and ad sales offices in New York, Detroit and Los Angeles. For more information, visit synacor.com. All Media. One Place. Any Device.