Synchronica Update on Mobile World Congress - Several Milestones Achieved

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Royal Tunbridge Wells, February 24, 2011. - Synchronica plc (AIM: SYNC, TSX-V: SYN), the international provider of next-generation mobile messaging solutions, summarizes its activities during the Mobile World Congress (MWC) event in Barcelona between 14 and 17 February 2011.

Mobile World Congress is the industry's most important annual trade event, featuring prominent representation from mobile operators, device manufacturers, and vendors from across the world. It is estimated that approximately 60,000 visitors attended Mobile World Congress 2011.

Launch of Mobile Gateway 6 and Enlarged Target Market

Synchronica announced a new major version of the flagship product Mobile Gateway during Mobile World Congress. Mobile Gateway 6 introduces pre-RCS unified messaging capabilities with a presence-enabled address book, an ultra-lightweight J2ME client, support for XHTML browsers, and advanced document transcoding capabilities.

Mobile Gateway continues to support literally any mobile phone in use today, providing push email, synchronization, instant messaging, and social networking even on low-end devices.

The new Mobile Gateway 6 functionality adds an advanced user experience for feature phones and smartphones while also integrating key components of the IMPS technology which Synchronica acquired from Colibria in April 2010 and the patented transcoding technology which Synchronica acquired from Iseemedia in September 2010.

With the launch of Mobile Gateway 6, Synchronica has now expanded its market focus, which had previously been limited to mobile operators and device manufacturers in emerging markets. It now also includes prospects operating in developed markets.

Record Customer Meetings and Demonstrations

53 prospective and existing customers (37 mobile operators, 16 device manufacturers) participated in Mobile Gateway 6 product demonstrations during the congress. A number of existing customers also used the opportunity to explore upgrade and expansion opportunities with Synchronica for their existing service.

Initial feedback has been very encouraging, and customers appear to be excited about the branding and advanced functionality which Mobile Gateway 6 provides.Synchronica is now systematically perusing each lead generated from its participation at Mobile World Congress. Based on the typical sales cycle of six to nine months, Synchronica expects to announce resulting wins for Mobile Gateway 6 towards the end of the year.

Event Marketing and Public Relations

During the event, Synchronica announced several key achievements including the availability of Mobile Gateway 6 and launch of customer products. These announcements generated significant interest resulting in an increased number of requests from operators and device manufacturers keen to participate in product demonstrations.

These announcements and participation at the MWC also attracted substantial press interest, with 8537 journalists, analysts and bloggers responding to the releases.

Synchronica's CEO Carsten Brinkschulte was invited to participate in a panel discussion on GSMA's Mobile Live TV. During this 15-minute broadcast, which was screened throughout the event, the panel discussed the future landscape for mobile messaging services, how messaging and social networking will become indistinguishable, the importance of presence and status information and if RCS and IMS are set to become widely used standards for mobile messaging.

"We launched a groundbreaking product"

Carsten Brinkschulte, CEO of Synchronica, comments: "Mobile World Congress 2011 will be a key milestone for Synchronica in many respects. Across the four days, we've interacted with more potential and existing customers than we ever did in previous events."

"We launched a groundbreaking product that is set to become the mobile messaging infrastructure of choice in emerging, as well as developed markets. We also demonstrated our technical superiority both in terms of our product, as well as our skills, by successfully integrating the Colibria and Iseemedia technologies into Mobile Gateway in short time."

"Synchronica enters 2011 with a strong sales pipeline giving us renewed confidence in delivering growth for years to come. We continue to work closely with our distribution partners to convert this pipeline", the CEO adds.

Photos of the event

About Synchronica

Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.

Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.

Headquartered in England, Synchronica also maintains a development center in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visitwww.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Operating Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721

nicole.meissner@synchronica.com

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