Synygy Announces 2010 Year End Results

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Synygy announced highlights of the company’s activities in 2010, including the highest new client count in the company’s history, topping the former record by 140%. The company also recapped numerous awards and product enhancements and expressed enthusiasm for the market potential in 2011.

Chester, Pa., February 09, 2011 —Synygy Inc., the largest and most experienced provider of sales compensation management and other sales performance management (SPM) software and services, today announced its quarterly and year-end results for the period ending December 31, 2010, which included a record number of new clients, growth in both implementation services and subscription revenue, and another profitable year for the two-decade old company.

The number of new clients was 140% higher than in any prior year in the company’s twenty-year history, all while continuing to focus on companies with at least 300 salespeople, agents, brokers, or others on variable pay. Implementation services revenue grew at an accelerating rate of 120% in the fourth quarter (compared to 96% in the third quarter of 2010). This expansion had a marked multi-national presence and was spread across a range of sales-intensive industries, including high-tech, retail, insurance, telecom, life sciences, manufacturing, and distribution.

In addition to new client acquisition, the growth in 2010 was driven by Synygy’s expanding set of SPM solutions, which included new applications for territory management, participant management, and budget management, along with multiple new industry-specific applications such as cooperative advertising and rebate management for manufacturers, distributors, and retailers; royalties management for content buyers and manufacturers with product co-development arrangements; and agency and commission management for insurance companies.

Synygy’s partner ecosystem also saw growth, with three more firms brought on board in 2010 to assist in software implementations and the expansion of Synygy’s suite of SPM solutions.

Other noteworthy accomplishments for the year included:

• “Positive” rating in Gartner’s MarketScope for Sales Incentive Compensation Management Software
• Inclusion in International Association of Outsourcing Professionals (IAOP) 2010 Global Outsourcing 100® and Software 500® rankings
• CRM Magazine’s 2010 CRM Market Leader Award for Incentive Management
• Ventana Research’s 2010 Leadership Award
• “Promising” rating in Gartner’s MarketScope for Insurance Incentive Compensation Management Applications

“All signs point to a breakout demand for sales compensation management and other SPM solutions in 2011,” said Mark A. Stiffler, Synygy’s president and CEO. “Record client counts, accelerating growth in implementation services revenue, continued growth in subscriptions, an expanding sales pipeline, and interest in a wider range of SPM solutions are all positive indicators of a strong need by organizations to optimize sales force effectiveness and get the greatest return on investment in their salespeople.”

For more information on Synygy’s sales compensation management and other SPM software and services, visit www.synygy.com or e-mail sales@synygy.com.

About Synygy

Synygy Inc. is the largest and most experienced provider of sales compensation management and other sales performance management (SPM) software and services. These include SPM solutions for: sales compensation management (incentive compensation; rewards and recognition; and total compensation); sales communications management (web portals; reports and analytics; and dashboards and analyses); sales goals management (territories and channels; budgets and quotas; and objectives); and sales process management (staffing processes; data repository and data processes; and workflow processes). Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has achieved 20 continuous years of success. www.synygy.com

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