Synygy Deploys Sales Compensation Management and Other Efficiency-Enhancing SPM Software for Top Healthcare Insurer

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The implementation, performed in the first quarter, was part of a broader corporate sales effectiveness initiative and included seamlessly integrating Synygy’s software with the client’s new CRM system.

Synygy Inc., the largest and most experienced provider of sales performance management (SPM) solutions, today announced another major deployment of its sales compensation management (SCM) software, this time for a top healthcare insurance and services company. The implementation, performed in the first quarter, was part of a broader corporate sales effectiveness initiative and included seamlessly integrating Synygy’s software with the client’s new CRM system.

“An SCM solution that we implemented earlier for an affiliate of our insurance client continued to drive dramatic improvements in sales force performance straight through the recent economic downturn,” said Mark A. Stiffler, Synygy president and CEO. “As a result of that success; we were able to expand our business with the client. It is certainly gratifying when a solution is so successful that it literally sells itself.”

In addition to implementing and hosting the SCM software at its data center, Synygy was also engaged to implement and host several SPM workflow applications to correct three specific deficiencies, namely:

• inefficiencies in gathering and approving information about members of sales teams and splits in commission crediting between salespeople
• manual adjustments that resulted in lack of enforcement in the company’s licensing rules, which stipulate that only licensed representatives are paid incentive compensation
• inaccuracies caused by an inability to automatically recalculate net payments and dynamically change reports when sales history changes occurred

The successful deployment of Synygy’s sales compensation management and workflow applications now enable the insurance company to automate:

• crediting for teams and splits and routing for approval to the proper manager
• application of the company’s rules regarding licensing, which provides an incentive for salespeople to stay current on their licensing
• recalculation of compensation upon a change in sales history, with adjustments created and shown on reports

“That countless hours of manual work are now put to better use as a result of employing just a handful of Synygy’s hundreds of workflow applications is a testament to the breadth and depth of our SPM software and our expertise in the insurance industry,” added Stiffler.

For more information on Synygy’s sales performance management software and services, visit www.synygy.com or e-mail sales@synygy.com.

About Synygy
Synygy is the largest and most experienced provider of sales performance management (SPM) software and services. These include SPM solutions for: sales compensation management (incentive compensation; rewards and recognition; and total compensation); sales communications management (sales portals; reports, dashboards, and analytics; and analyses, alerts, and answers); sales goal management (territories and channels; quotas and objectives; and pipeline analysis and forecasting); and sales process management (recruiting, evaluating, and training; data repository and data processes; and workflow processes). Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has achieved 19 continuous years of success. www.synygy.com