Synygy Selected by Global Banking Giant for Sales Performance Management (SPM) Software and Services

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SPM leader to create global sales performance management infrastructure for European private banking division

Synygy Inc., the largest and most experienced provider of sales performance management (SPM) solutions, today announced that it has been selected by a top-ten world bank to design and implement a global SPM solution in Europe to support its new model for driving sales performance in their private banking division.

Most large global banks lack a centralized way of managing sales efforts and results. This makes it difficult to uniformly assess and report on sales results and incentives to drive sales performance in branches across all countries and continents.

“Synygy is easily able to assist our largest financial services client to date seek deeper insight into the sales activities of thousands of branches across multiple nations,” said Mark A. Stiffler, Synygy president and CEO. “We have helped some of the world’s largest multinationals standardize their sales operations while preserving the autonomous nature of each country’s sales performance program.”

Through a combination of sales performance software and services, Synygy’s solution will enable the bank to:

• execute a new sales performance strategy by centrally managing a wide range of supporting sales operations processes
• measure and monitor sales performance of all people by introducing a single worldwide sales performance data repository
• foster more sales activity in branches and improve motivation through daily tracking and reporting of sales activity and performance metrics
• give branch employees and managers the data they need to drive desired behaviors by helping them better understand their performance and incentives
• introduce a web portal that maximizes the productivity of branch employees and managers by organizing information in an easy-to-use, consistent manner
• allow for local management of sales operations efforts while providing uniform methods of managing sales performance and incentives across all geographies

“Financial institutions have discovered that our nearly twenty years of experience helping organizations manage complex SPM functions has positioned us to provide them with robust solutions that provide rapid return on investment,” Stiffler added. “Synygy is excited to partner with a dominant player in the global banking industry.”

For more information on Synygy’s sales performance management software and services, visit www.synygy.com.

About Synygy
Synygy is the largest and most experienced provider of sales performance management (SPM) software and services. These include SPM solutions for: sales compensation management (incentive compensation; rewards and recognition; and total compensation); sales communications management (sales portals; reports, dashboards, and analytics; and analyses, alerts, and answers); sales goal management (territories and channels; quotas and objectives; and pipeline analysis and forecasting); and sales process management (recruiting, evaluating, and training; data repository and data processes; and workflow processes). Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has achieved 19 continuous years of success. www.synygy.com