Taiwan's GPS Makers to See Global Market Share of Over 50%

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World GPS Market Forecast To 2012, Taiwan is attracting major players to set up their production facilities in the country.

Global Positioning System (GPS) is a revolutionary tool, which provides unequalled accuracy and flexibility of positioning for navigation, surveying and Geographic information system (GIS) data capture. Growing use in automotive and consumer applications is propelling the market for mobile location technologies. Although standalone products are quite popular, the most common applications are built around Portable Navigation Devices (PNDs), mobile phones, or car navigation systems.

Moreover, the technology is fast gaining acceptance worldwide, as it is penetrating into previously untapped areas, says "World GPS Market Forecast to 2012".

The report provides a comprehensive review on the market trends, drivers, challenges, and opportunities that are vital for the success of GPS industry across the world. Analysis is presented for major geographic markets such as the US, Canada, Europe, Japan, and other Asian countries like India and China. The report gives a detailed analysis on the end-user applications, including In-Vehicle Navigation, Survey/Mapping, Machine Control and others.

Key Findings

- Currently, Japan has the highest in-vehicle navigation system penetration followed by North American and European countries.

- The 2008 Olympic Games in Beijing and Shanghai World Expo in 2010 are expected to trigger an explosion in the commercial telematics market in China.

- With the rapid development of GPS market in countries like China and India, majority of navigation systems are anticipated to be shipped in Asia-Pacific by 2012.

- Taiwan has emerged as a manufacturing destination for GPS products on the global map, attracting major players to set up their production facilities in the country.

- With the growing demand for navigational services, the global market for Location Based Services (LBS) is likely to grow at a CAGR of more than 104%.

- As of 2007, PNDs dominated the GPS device market with more than 90% market share. However, this share is expected to get disturbed by the availability of GPS-enabled handsets that will account for an estimated 78% market share by 2012 end.

- Opportunities remain untapped for various vertical segments of GPS market, like in new advanced access devices, chipset availability, and PND market.

Key Issues Analyzed

- What is the current status of the global GPS market?

- What are the factors that are fueling growth into the global GPS market?

- Industry profile of various countries like U.S., Japan, China, India, etc.

- What are the current and future trends in the global GPS market?

- Which areas are creating opportunities for various segments in the global GPS market?

- Which factors may inhibit the growth in global GPS market?

- Who are the Key players in global GPS market?

Taiwan GPS Receiver Market
In Taiwan, GPS suppliers besides taking over most international companies' orders, also successfully develop GPS watches for hiking, golfing and cycling. GPS receiver navigation devices have developed rapidly in recent years and are now much more than talking maps. Auto electronics, consumer electronics, home appliances, information and communications technology (ICT), and telecoms companies have worked together to give them a much more diverse range of functions including use in those of MP3 players, digital photo albums, movie players, and real-time road-condition receivers. They now provide information on navigation, recreation, and entertainment, all in a single unit.

Taiwan's GPS industry started to take off in 2007. After MiTAC bought Navman, they've become the second biggest GPS company in Europe. Also, their sales of 800 million of PND has made them become the third largest GPS supplier in the world. At the same time, TomTom and Garmin have expended their ordering to Taiwan OEM's from components to fabrication products. The global leader in satellite navigation, Garmin Ltd. and its subsidiaries have designed, manufactured, marketed and sold navigation, communication and information devices and applications since 1989 - most of which are enabled byGPS technology. One of their principal subsidiaries is located in Taiwan. Including Japanese and European orders, Taiwan's GPS sales were around NT$171 billion. The total growth rate was 70%, which makes its growth very noticeable compared to the 2007 ICT industry growth rate of 4.6%, or 730 billion dollars.

Even though this year, European and U.S. consumer electronic product sales are still being effected by the current economy situation, IEK is still very pretty positive about the GPS market in Taiwan. The Taiwan GPS industry market will grow strongly once the market moves from Europe and the, U.S. to the newly developed countries.

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Do you know Taiwan suppliers make great GPS chips?
Because GPS chipset's performance affects GPS' positioning speed, sensitivity, positioning time, etc; they have become suppliers’ main target. For the last two years, GPS chipset suppliers try to merge or develop a new strategy to ensure their position and technology in the market remain strong.

In 2007, Taiwan chipset company MediaTek has become Garmin's supplier and other companies such as Prolific Technology Inc. and MStar Semiconductor Inc. and SkyTraq slowly become influential in GPS chipset market.

MediaTek Inc.
MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital media solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition digital TV, optical storage, and high definition DVD products. Founded in 1997 and listed on Taiwan Stock Exchange under the code "2454", MediaTek is headquartered in Taiwan and has sales and research subsidiaries in Mainland China, Singapore, India, U.S., Japan, Korea, Ireland, Denmark and England.
Prolific Technology
Prolific Technology Inc., a leading IC design house and ASIC design service provider, was founded in November 1997 by a group of highly experienced and specialized technical engineers. The Company started out by developing Smart I/O IC solutions, focusing on niche USB/IEEE 1394 bridge controller products. The Company then also ventured in the Mixed-Mode technology development, successfully designing Brushless Motor Driver IC and Hall sensors. With the future towards 3C integration, the Company will devote more efforts in SOC development as well as integration of competitive multimedia (MPEG-4/JPEG/MP3) and GPS products.
Mstar Semiconductor
MStar Semiconductor, Inc. is a professional IC design house, and is dedicated in providing mixed-mode integrated circuit technologies. By combining semiconductor design expertise and advanced proprietary technologies, MStar delivers a broad line of products: multimedia, wireless communications ICs, general-purpose mixed-mode ICs, and Intellectual Property (IP) development services. Backed by a very experienced mixed-mode R&D team (members are with years of experiences of mixed-mode design and were the key members of the mixed-signal design groups from several prestigious hi-tech corporations), MStar is able to leverage its know-how in mixed-mode processing to deliver products, which facilitates our diversified range of semiconductor solutions. MStar is committed to providing timely, professional technical services to ensure customers success using our products. ♦

Contact Information
Add: 7F-8, No. 141, Sec. 1, Keelung Rd., Xinyi Dist., Taipei City 110, Taiwan
Tel: 886-2-2748-4387 Fax: 886-2-2748-6261
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