Taking Publishing Matters into Your Own Hands: Book Publishing 2.0

Self-published best-sellers are on the rise, thanks to techniques taught at Book Publishing 2.0, a 2-day seminar in San Francisco on July 11th and 12th. Book promoter Micheal Drew shares proven methods to make your book a bestseller.

Austin, TX - July 2, 2009 (PressReleasePoint) -- If yours is not a household name like Clinton or Obama, self-publishing is an excellent way to build your reputation and platform up to a level that's worthy of national bookstore attention and national bookstore distribution. Here are three such ways to build your brand, and sell some books in the interim:

* Create a website like William P. Young did for his book, The Shack.

* Start a blog like Tina Nocera's Parental Wisdom blog.

* Put on seminars like Roy Williams of Wizard Academy does.

Your modest audience will read your self-published book and tell their friends and associates about you. These people will do the same with their friends and associates. The idea is to develop a best-selling audience who knows your name and beats a path to the bookstore when your next book is published - hopefully, by a reputable publisher with national distribution.

Self-published best-sellers are on the rise ( http://sn.im/self-published_best-sellers ) but it's not just a recent trend. Best-selling authors who began by self-publishing include Mark Twain and Edgar Allen Poe, and more recently, Deepak Chopra and Christopher Paolini (Eragon). Some currently popular self-publishing companies include Lulu, BookSurge, Dog Ear Publishing, AuthorHouse, iUniverse, Xlibris, and Wordclay.

However, self-publishing is not self-promoting. Anybody can self-publish. But most authors haven't got a clue as to how to effectively promote their own books.

For those who haven't got a clue, Michael Drew has created a seminar, Book Publishing 2.0: Writing / Publishing / Marketing Your Book ( http://www.BookPublishing2.com ).

As a book promoter, Michael Drew has no equal. No one comes close to his 56 out of 56 bestseller campaigns that ended with the book on one or more bestseller lists. How does he do it? He reveals many of his secrets in his Book Publishing 2.0 seminar, including:

* Understanding all the major components of a rich marketing platform, including websites, blogs, seminars, keynote speeches, audio books, podcasts, Author Bio Videos, Book Trailer Videos, and social networks, both online & offline

* Establishing a significant presence on the Internet

* Creating a powerful Internet 'centerpiece' for your marketing platform

* Using Specific blog techniques for generating comments & engagement / enragement

* Applying SEO technique Do's and Don'ts

* Utilizing PR syndication for your video, slideshows, podcasts, and press releases

* Revealing the swinging Pendulum of our country's mindset

With the four technology experts who present the seminar with him, Drew has presented Book Publishing 2.0 to standing-room-only audiences in Texas, Utah, California, and New York.

The next Book Industry 2.0 presentation is in San Francisco, California, on July 11th and July 12th. For details, visit the Book Publishing 2.0 website at http://bookpublishing2.com/registration

About Promote A Book
Mike Drew, principal of Promote A Book, is a book promotion and marketing specialist, and veteran of the book industry. His five-point approach can take a good book and boost it to bestseller status. To date, he has played a key role in creating 56 national bestsellers, including "The Maker's Diet", by Jordan Rubin. The company can be found online at http://www.promoteabook.com and can be contacted by phone at 512-858-0040.

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