TargetSmart Communications Helps Clients Break Fundraising Records and Get Out the Vote Using SRC's Alteryx

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Alteryx^®enables political data firm to deliver precise results to its clients, including Obama Campaign

ORANGE, Calif. - January 13, 2009- SRC, LLC, a leading developer and provider ofgeographic business intelligence®technology, announces that TargetSmart Communications, a political data firm specializing in providing high-quality data, data services, and communication tools to political and membership organizations, successfully utilized the Alteryx platform to produce insightful data solutions for its clients during the 2008 election cycle.

Washington, D.C.-based TargetSmart Communications supports a variety of political applications for campaigns and political organizations, including national committees and the Obama for America Campaign. These applications include fundraising, voter registration drives, polling and political research, grassroots advocacy, and a variety of voter targeting and contact activities. VoterBase, TargetSmart's proprietary national voter registration database, is constructed, maintained, and delivered using the Alteryx Geographic Business Intelligence® development platform. Alteryx also plays a major role in quickly and efficiently transforming state and county-level voter lists from a variety of inconsistent, dated and duplicate voter registration records into a powerfully indexed national database containing detailed voter and consumer profiles.

"Alteryx allowed us to get in and not only become a competitive voter file vendor, but to win major accounts and provide services to clients like Obama for America," said Steve Brighton, Principal of TargetSmart Communications. "With Alteryx, we were able to do in minutes and hours what we were having trouble doing with conventional data processing systems in days and weeks. As a result, over the last year we have seen an increase in our market share and a rise in revenue beyond projections by more than 400 percent."

Alteryx has allowed TargetSmart to quickly take a leadership position in a competitive and entrenched industry by delivering technology that enables VoterBase to aggregate, analyze, and deploy data rapidly and with precision that contains demographics, ethnicity, voter information, and propensity scores for affiliation or political leanings. For example, TargetSmart uses Alteryx to routinely integrate multiple national databases containing hundreds of millions of records. In this way, TargetSmart's VoterBase offering is maintained as a comprehensive, cleaned and current picture of the Nation's electorate, ready for sorting as needed to summarize any combination of voter profiles by county, neighborhood or household analysis.

"TargetSmart had a wealth of data and the Alteryx platform offers the speed, geocoding, data cleansing, and database analytics to complement and propel TargetSmart's intelligence base," said Dean Stoecker, CEO of SRC. "The resulting data powerhouse easily serves up large amounts of information, meeting very short timelines, and securing unbelievable results for TargetSmart customers."

About SRC

SRC software and solutions enable fact-based decision-making by delivering comprehensive data access and analysis with unparalleled performance. SRC's geographic business intelligence software serves Fortune 500 companies and more than 240,000 users worldwide, delivering specialized consumer and market insight and seamlessly scaling between local, regional and global markets via desktop applications or over the Web. For more information, contact SRC at 888.836.4274 or visitwww.ExtendTheReach.com.

News Source : TargetSmart Communications Helps Clients Break Fundraising Records and Get Out the Vote Using SRC's Alteryx