In celebration of National Hot Tea Month, Teavana today announced a limited-time offering of Golden Dragon Yellow Tea, Teavana's first yellow tea, an exquisite tea long prized in China for its limited harvest season and artisanal crafting process, available beginning January 13.
Teavana also released survey findings that more than a third of Americans increased their tea consumption in 2013, and more than 42 percent of Americans plan to do so in 2014. According to the survey, young people lead the rapidly growing interest in tea among Americans, who are most likely to prefer a green tea over other types of tea.
Golden Dragon Yellow Tea marks Teavana's first yellow tea offering and is celebrated as one of the rarest types of tea. "This unique tea offers captivating high floral notes that mingle with a smooth honeyed body and a subtle creamy, buttery finish," said Naoko Tsunoda, director of tea development and tea authority, Teavana. "Yellow tea has long been prized in China for its limited harvest season and artisanal crafting process. The name 'yellow' tea refers to the unique processing and slow roasting of the tea leaves that produces a lovely, bright golden infusion color, but the rarity of yellow tea has also associated it with the imperial yellow worn exclusively by emperors for centuries."
Golden Dragon Yellow Tea will be available for only a limited time at Teavana retail and Teavana Fine Teas + Tea Bar stores beginning on Jan. 13 for the suggested retail price of $29.98 per 2 ounces. Customers who purchase at least 2 ounces of Golden Dragon Yellow Tea will receive a commemorative Golden Dragon Tin, while supplies last.
A recent survey by Teavana found that many Americans (34 percent) increased the amount of tea they drank in 2013, and even more (42 percent) plan on drinking more tea in 2014*. Young people make up tea's fastest-growing group of enthusiasts, as half of those under 34 drank more tea in 2013 than they did in the year before, and those under 34 are also more likely to drink more tea in 2014. When it comes to selecting tea varieties, Americans are most likely to choose a green tea (40 percent), followed by a black tea (22 percent) and herbal tea (19 percent).
Founded in 1997, Teavana offers new tea enthusiasts and tea connoisseurs alike its "Heaven of Tea" retail experience where passionate and knowledgeable "Teaologists" engage and educate them about the ritual and enjoyment of tea. The company's mission is to establish Teavana as the most recognized and respected brand in the tea industry by expanding the culture of tea across the world. For more information, visit www.teavana.com.
* Teavana 2013 omnibus survey, national survey of 1,019 men and women 18+, Dec. 16-18, 2013