Thomas Cook India sees Strong Growth from Kerala

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Ramps up presence: new Forex store in Kazhakootam; flagship branch relocated.


Thiruvanthapuram, Kerala, April 23, 2014 -(PressReleasePoint)- Thomas Cook (India) Ltd, India’s leading integrated travel and travel related financial services company, strengthened its presence in Thiruvanthapuram, with the launch of a new branch outlet at Kazhakootam, and the relocation of its flagship retail branch to a prime hub on M. G.  Road. This strategic expansion augments Thomas Cook India’s distribution and reach in the State of Kerala to 18 consumer access centers: 10 owned branches, 3 Gold Circle Partner (franchise) outlets, and 5 Airport counters (Thiruvanthapuram & Kochi international airports)

Thomas Cook’s internal research had highlighted Kerala as a high potential market and the Company has hence chosen the state as a key driver of its 2 pronged strategic plan:

1. Distribution and Reach: Focused expansion in viable metros/non-metros and Tier II & III markets of Kerala via an optimal mix of owned and franchisee outlets. Innovative and impactful consumer access via its unique “shop-in-shop” model (e.g. its pioneering LuLu Mall outlet in Kochi)

2. Launch of a consumer empowering Product-Service Portfolio:
Remittances (both Inward and Outward); its “Send Money Abroad” covering over 120 countries
Multi currency Borderless Prepaid Card in partnership with MasterCard- a first in the non bank space with the reassurance of safety, access and convenience.

‘Easy ways to Book Thomas Cook’s innovative suite for Kerala’s rapidly evolving on-the-move consumer
1. Online Forex
2. Forex on Mobile
3. Booking via phone, call, sms or even a tweet!
Student ‘U-Special’ with discounted air fares, excess baggage, insurance and foreign exchange products

In addition to Thomas Cook’s diversity of offerings including travelers cheques, 26 global currencies, Draft & Wires money to universities in 120 countries

The new Thomas Cook shop at Kazhakootam in Thiruvanthapuram is centrally located and will offer a range of foreign exchange and holiday products and services (domestic and international packages, individual and group tours), cruises, visa, & insurance.

Commenting on the inauguration, Mr. Mohan Krishna H, Vice President & Head - Sales & Relationship Management Foreign Exchange, Thomas Cook (India) Ltd., said, “Our new Kazhakootam outlet and M. G. Road relocation is an emphatic delivery of our strategic intent to expand Thomas Cook’s footprint in Kerala. We are already seeing impressive growth of 25% YoY from the State and with the launch of our unique and innovative consumer centric products-services already witnessing strong uptake, we are confident of Kerala powering our growth story for 2014-16.”

He added, “Our focus has always been easy access for our customers and our initiatives in Kerala we hope will get us right to our customers doorstep!”

Thomas Cook India’s Address:
Thomas Cook India Ltd
TC 25/2510(7), Ground Floor, Pan African Plaza,
M G Road, Trivandrum 695 001
Ph:  0471 – 2473106.2473364

About Thomas Cook (India) Limited:

Thomas Cook (India) Ltd is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The company set up its first office in India in 1881.

TCIL’s footprint currently extends to over 234 locations (including 19 airport counters) in 98 cities across India, Mauritius & Sri Lanka and is supported by a strong partner network of 115 Gold Circle Partners and 165 Preferred Sales Agents in over 150 cities across India.

Thomas Cook (India) Ltd has been voted Best Tour Operator at the Lonely Planet Travel Awards 2013, Favourite Specialist Tour Operator at the Condé Nast Traveller Readers' Travel Awards 2013 & 2012 and Best Tour Operator - Outbound at the CNBC AWAAZ Travel Awards 2013. In addition, TCIL has been chosen as the Best Corporate Travel Management Company by World Travel Brands 2012, and recognized as a “Consumer Superbrand” 2012-2013. At the National Tourism Awards 2012-2013, TCIL was the recipient of 3 prestigious awards. Thomas Cook India’s Centre of Learning has received IATA accreditation as “Top 10 South Asia IATA Authorized Training Centers”, 2013 & 2012.

For more information, please visit www.thomascook.in

Thomas Cook (India) Limited is promoted by Fairfax Financial Holdings Limited through its wholly-owned subsidiary, Fairbridge Capital.  Fairbridge is responsible for the execution of acquisition and investment opportunities in the Indian subcontinent on behalf of the Fairfax family of companies.

About Fairfax Financial Holdings Limited:
Fairfax Financial Holdings is a Toronto-based financial services holding company with a global presence in insurance and reinsurance and a portfolio of assets in excess of $30 billion invested worldwide. The Company, founded in 1985 by the present Chairman and Chief Executive Officer, Prem Watsa, has over the past 25 years, demonstrated a strong financial track record to achieve an annual appreciation in Book Value per Share of 24.7% annually.

Fairfax has almost 20 general insurance subsidiaries and joint ventures globally, including ICICI Lombard (India).

Fairfax is engaged in long term investments from its own resources, with a focus to delivering long term capital appreciation through a flexible and value oriented approach.

Fairfax Financial Holdings through Thomas Cook (India) Ltd. owns 74% of the IKYA Group, a provider of HR Recruitment Services.

About IKYA Group:
The IKYA Group, established in the year 2007 as a provider of HR Services, is today one of India’s fastest growing Diversified Business Services providers. The company’s services encompass offerings in Human Resources (Executive Search, Recruitment & General Staffing), IT Staffing & Services, Facilities Management, Food services and Skill Development; all of which are ISO Certified. The Group employs 70,000 personnel across its different businesses, has a Pan India footprint of 33 offices across 22 cities, and services 850 clients on a consolidated basis.

About Sterling Holiday Resorts (India) Limited:
Sterling Holiday Resorts (India) Limited, a pioneer in vacation ownership and a leading leisure hospitality company in India, was incorporated in 1986 with the vision of delivering great holiday experiences to Indian families. Sterling Holidays’ network includes 1512 rooms across 19 resorts in 16 scenic holiday destinations pan India. The company also has 15 additional sites where it plans to add new resorts in the coming years.

For more information visit: www.sterlingholidays.com

For Media Enquiries please contact:

Thomas Cook (India) Limited
Suzanne Pereira – B: +91-22-61603333; D: +91-22-66091380; M: +91-9820297665;
suzanne.pereira@in.thomascook.com


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