Thomas Cook India taps strong growth from Maharashtra via “Sakal” Travel Mart

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The popular 3-day event at Kolhapur and Pune saw impactful response and queries for Thomas Cook India.


Mumbai, MH, August 28, 2014 -(PressReleasePoint)- Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, saw strong consumer participation in its successfully concluded partnership with the Sakal Travel Mart held in Kolhapur from August 16 – 18 and Pune from August 22 – 24, 2014.

Thomas Cook India has been successfully associated with the Sakal Travel Mart for over four years, resulting in a significant increase in both consumer interactions and booking queries year on year. This year the Company saw an increase of over 29% in its holiday queries for both the upcoming festive season and for Summer 2015.

Thomas Cook India hosted two stalls at both Kolhapur & Pune, witnessing over 45,000 footfalls across a span of 3 days. While Europe, Africa and Asia have remained the most popular destinations for its Maharashtra audience, Australia, New Zealand and California have emerged as the new trending destinations for Winter 2014. The Sakal Travel Mart offered Thomas Cook India a unique platform to showcase and promote not only its specialised Group Holidays (Europe, Africa, USA, Asia, Australia & New Zealand) and its Personalized Holidays and luxury product “Indulgence” to Singapore, Thailand, Malaysia, Switzerland, France, Dubai, USA, but also encourages a valuable opportunity for the discerning Marashtrian traveller to interact with Thomas Cook India’s experienced travel experts.

Commenting on the association, Mr. Jatinder Paul Singh, Senior Vice President & Head - Sales & Distribution Leisure Travel (Outbound) says, “At Thomas Cook India, our sales teams from Maharashtra have indicated a truly impressive increase in outbound travel. Global awareness & high disposable income coupled with the allure of ‘brag’ value has resulted in the Maharashtra market accounting for more than 37% of our outbound travel business. Adding to the vast network of the publication, Sakal has consistently guaranteed a great turnout thereby allowing us to showcase our Marathi specific products: Regional Tours, Group tours, Senior Citizen’s Silver Breaks and Personalised Holidays; also unique packages for Maharshtra’s strongly emerging Youth and women travellers.

He added, “This year we have witnessed a phenomenal upswing in queries of over 40% from our travel hungry and discerning Maharashtrian travelers, with our special offers further inspiring growth for Winter 2014. Maharashtra will be a key focus market for us at Thomas Cook India and we look forward to more such engagements like the Sakal Trade Mart.”

About Thomas Cook (India) Limited:
Thomas Cook (India) Ltd (TCIL) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The company set up its first office in India in 1881.

TCIL’s footprint currently extends to over 233 locations (including 18 airport counters) in 98 cities across India, Mauritius & Sri Lanka and is supported by a strong partner network of 111 Gold Circle Partners and 165 Preferred Sales Agents in over 136 cities across India.
ICRA has reaffirmed long term rating of ‘ICRA AA-/ Stable’ assigned to Thomas Cook (India) Ltd’s non convertible debenture programme.

CRISIL has reaffirmed long term rating of CRISIL AA-/ stable outlook to the non convertible debenture programme and banking facilities and short term rating of CRISIL A1+ to TCIL’s banking facilities.

Thomas Cook (India) Ltd has been voted Best Tour Operator at the Lonely Planet Travel Awards 2013, Favourite Specialist Tour Operator at the Condé Nast Traveller Readers' Travel Awards 2013 & 2012 and Best Tour Operator - Outbound at the CNBC AWAAZ Travel Awards 2013. In addition, TCIL has been chosen as the Best Corporate Travel Management Company by World Travel Brands 2012, and recognized as a “Consumer Superbrand” 2012-2013. At the National Tourism Awards 2012-2013, TCIL was the recipient of 3 prestigious awards. Thomas Cook India’s Centre of Learning has received IATA accreditation as “Top 10 South Asia IATA Authorized Training Centers”, 2013 & 2012.

For more information, please visit www.thomascook.in

Thomas Cook (India) Limited is promoted by Fairfax Financial Holdings Limited through its wholly-owned subsidiary, Fairbridge Capital (Mauritius) Limited.  Fairbridge is responsible for the execution of acquisition and investment opportunities in the Indian subcontinent on behalf of the Fairfax family of companies.

About Fairfax Financial Holdings Limited:
Fairfax Financial Holdings Limited is a Toronto-based financial services holding company with a global presence in insurance and reinsurance and a portfolio of assets in excess of $38 billion invested worldwide. The Company, founded in 1985 by the present Chairman and Chief Executive Officer, Prem Watsa, has over the past 25 years, demonstrated a strong financial track record to achieve an annual appreciation in Book Value per Share of 24.7% annually.

Fairfax has almost 20 general insurance subsidiaries and joint ventures globally, including ICICI Lombard (India).

Fairfax is engaged in long term investments from its own resources, with a focus to delivering long term capital appreciation through a flexible and value oriented approach.

Fairfax Financial Holdings through Thomas Cook (India) Ltd. owns 74.85% on a fully diluted basis of the IKYA Group, a provider of specialised Human Resource related Services and 41.90% of Sterling Holiday Resorts (India) Ltd, engaged in time share and resort business and holiday activities.

About IKYA Group:
The IKYA Group, established in 2007, has over the last 6 years, evolved into a diversified provider of Business Services with interests in Human Resources (Recruitment & General Staffing), IT Staffing & Services, Facilities Management, Food & Hospitality services and Training & Skill Development through a combination of organic and inorganic methods. The Group operates out of 33 offices across 22 cities and employs 80,000 personnel.

About Sterling Holiday Resorts (India) Limited:
Sterling Holiday Resorts (India) Limited, a pioneer in vacation ownership and a leading leisure hospitality company in India, was incorporated in 1986 with the vision of delivering great holiday experiences to Indian families. Sterling Holidays’ network includes 1512 rooms across 19 resorts in 16 scenic holiday destinations pan India. The company also has 15 additional sites where it plans to add new resorts in the coming years.

For more information visit: www.sterlingholidays.com


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