Tiffany Presents a Dazzling Collection of Fancy Shape Diamond Engagement Rings

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NEW YORK, NY (August 1, 2014)

Tiffany & Co. presents its newest collection of diamond engagement rings—a quartet of fancy shapes inspired by Tiffany’s esteemed heritage. Ever since the introduction of the legendary Tiffany® Setting in 1886, our engagement rings have been a cherished part of the world’s greatest love stories.

The product of years of design development, Tiffany Fancy Shapes are offered in the masterful Emerald Cut, the sumptuous Oval, the romantic Heart and elegant Pear on the Tiffany® Band as well as in Soleste® styles with a brilliant surround of bead-set diamonds on a diamond band. Each ring draws on a rich lexicon of heritage cuts used by Tiffany at various times in its history.

Beautifully crafted by Tiffany artisans with an exacting attention to detail, Tiffany Fancy Shapes are the embodiment of Tiffany’s dedication to diamonds of superlative cut. While it is widely held that objective beauty lies in the most perfect and ideal proportions, many diamonds on today’s market are cut to augment a stone’s carat weight. In contrast, Tiffany prides itself on the expertise of its cutters in maximizing every diamond’s brilliance and intrinsic beauty. Diamonds are cut to reveal the shape hidden within, be that a round brilliant to create the Tiffany® Setting or one of the new Fancy Shapes. While others may choose to cut to these standards, Tiffany has made it a constant.

The Emerald Cut was selected after an exploration of Jazz Age jewelry revealed a taste for the clean, modern lines fashionable for emeralds and sapphires during that era. Painstakingly complicated to create, the Heart is the essence of symmetry perfected over centuries and a symbol of all that is precious and dear. The Oval draws its inspiration from the famed Koh-i-Noor diamond, now in the British Crown Jewels. The Pear, with its prized teardrop shape, is a marvel of elegant proportions.

All Tiffany Fancy Shape diamonds are governed by the most stringent gemological requirements. Rigorously sourced from a pool of barely .02% of the world’s diamonds, they are more brilliant, scintillating and fiery than the vast majority of stones. Tiffany stands behind its diamonds with the full weight of its names and history, carrying on the legacy of Charles Lewis Tiffany who introduced the diamond engagement ring as we know it today. With Fancy Shapes, Tiffany once again proves that its diamond engagement rings are the greatest and most coveted symbols of true love.

Tiffany Fancy Shape diamond engagement rings are available at select Tiffany & Co. stores worldwide. More information is available at press.tiffany.com.

Tiffany & Co. operates jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific, Japan, Europe and the United Arab Emirates and engages in direct selling through Internet, catalogue and business gift operations.

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