Times Private Treaties Helps Unlock Potential in Small and New Brands

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Times Private Treaties has invested in various small brands which includes Sumeet Industries, Refex Refrigerants Ltd., Lucifer Lights, Micro Technologies, Refeel Cartridge Engineering, Nik Nish Retail etc.

Small brands are now receiving a lot of attention from Times Private Treaties which has a portfolio that includes Sumeet Industries, Refex Refrigerants Ltd., Lucifer Lights, Micro Technologies, Refeel Cartridge Engineering, Nik Nish Retail, Access Atlantech, Thyrocare, ICRI, IIHT Ltd. and Raj Oil Mills.

Entrepreneurs who were earlier hesitant about investing in brand building due to cash flow constraints that most start ups face in their early stages of business life cycle have now realized that they can partner with Times Private Treaties which backs through advertising currency. This enables more and more start ups to unlock the full potential of their brands while continuing to deploy funds on other immediate areas of attention such as customer experience, people and product development, logistics management etc.

Many brands have also realized while working with Times Private Treaties that it is not huge expenditures but simple strategies adopted in media & advertising which enables them to create brand differentiators that positively impact their business. More and more start ups now understand importance of building brands in their overall business strategy.

A few examples are:

Lucifer Lights is an example of a consumer durable brand that has taken the innovation route. Lucifer Lights manufactures and exports LED based lights for various applications and unlike conventional lights, there are no emission of gases and rays. It is the first company in the world to receive a test report from CPRI (Central Power Research Institute of India) which indicates the energy efficient nature of their lights. In its own way, the company has been trying to promote small measures for much bigger cause of “Global Warming”.

Sumeet Industries, another investee company, INR 1200 million conglomerate with varied business interests that has been creating successful B2B brand across various categories.

Nik Nish Retail, a Times Private Treaties investee company, has become a name synonymous with lifestyle giftstore chain by undertaking strong brand building campaign. The company has grown ten times in last 2 years and is a clear leader in its category.