Times Private Treaties Portfolio Includes Over 200 Companies

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Times Private Treaties portfolio of over 200 companies includes some impressive names like Pantaloons, Giny & Jony, Jaypee Group, Videocon to name a few.

Times Private Treaties, recognized as one of the seven “most innovative business models” at INMA World Congress, Miami, USA, has investments in over 200 companies.

Times Private Treaties portfolio of companies includes some impressive names like Pantaloons, Giny & Jony, Jaypee Group, Videocon, MCX, India Infoline, Lavasa, Unitek Power, Bajaj Hindustan, Zicom Security, Percept Picture Company, Nimbus Communications (through it Nimbus and its associate company NEO Sports Broadcast), Birla Life Sciences, Apollo Clinic, Archies, Indiabulls Retail (Piramyd Retail), Welspun Retail Ltd Allied Digital Services Pvt Ltd., Indiamart and Micro Technologies, to name a few.

Times Private Treaties aims is to provide brand capital and propel a company’s growth through a marketing strategy using BCCL’s (Bennett, Coleman Co. Ltd.) media. This allows the company to increase its spends on marketing and create distinct brand identities.

The intent & business model of Times Private Treaties is to support entrepreneurial companies in creating brand value. Today Times Private Treaties has invested in over 200 entrepreneurial ventures from diverse sectors such as healthcare & wellness, media & entertainment, retail, IT & ITES enabled services, consumer durables, real estate, infrastructure, power & telecommunications etc and catalyzed their growth

This innovative business model offers a great solution for local, indigenous and little-known brands to come on board in mainstream media and build brand differentiators with the support of Times Private Treaties.

The success of Times Private Treaties business model is evident in the success stories of brands such as Thyrocare, MCX, Eco Reco, Nik Nish Retail and She Comfort, to name a few which have carved a niche for themselves and become category leaders.