Toyota Kirloskar Motor Educates more than 2 Lakh students on Traffic Safety

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Toyota Safety Education Programme (TSEP), a traffic safety initiative, was conducted by Toyota Kirloskar Motor at the Delhi Police Public School.

Delhi, March 11th, 2010: Toyota Kirloskar Motor today conducted the Toyota Safety Education Programme (TSEP), a traffic safety initiative, at the Delhi Police Public School, 4, Safdar Jung Enclave, New Delhi. TSEP is an interactive learning programme on road safety, designed especially for school children in the age group of 6-12 years.

TSEP was launched as a pilot project in 2007 in Bangalore followed by its launch, in 2008, across metro cities namely Delhi, Mumbai, Kolkata and Chennai. In Delhi, the programme was launched by the Honorable Chief Minister of Delhi, Mrs. Sheila Dikshit, in the presence of the Joint Commissioner of Police-Traffic, Delhi, Mr. S.N Shrivastava and Managing Director of Toyota Kirloskar Motor, Mr. Hiroshi Nakagawa. Since then Toyota has conducted this programme in 28 schools in Delhi, in addition to 117 schools in Mumbai, Kolkata, Chennai and Bangalore respectively. The programme has reached out to over 2,30,000 school children in these cities in the past 3 years and will gradually extend to other cities across India in the coming years.

The programme was initiated to
 Create awareness about traffic safety amongst school children
 Train school teachers in Traffic Safety Education Programme through a one day training programme
 Participate in government initiatives to create awareness about traffic safety.

Sharing details of the programme, Mr. H. Nakagawa, Managing Director, TKM, said, “Toyota has been actively engaged in a spectrum of activities specially designed to educate people on traffic safety. Considering that children and young adults are the most vulnerable to road accidents, Toyota in India has initiated the Toyota Safety Education Programme or TSEP. Toyota aims not only to sensitize school children to road safety but also hopes to make our future generations, better motorists.”

“Now in its fourth year TSEP is slated to cover over 1,00,000 school children across the metro cities. We plan to conduct the programme in 150 schools this year. To sustain this initiative we have also trained 250 school teachers and will continue to do so. This is a long-term initiative and commitment, aimed at creating a society that has better road sense,” stated Mr Narender Kukreti,Deputy General Manager, TKM.

As a part of this endeavor, Toyota has participated in the road safety week in collaboration with the Traffic Police Department in the metro cities. TSEP has also conducted special activities – painting and drawing competitions - at the Toyota dealerships.

Details of the Toyota Safety Education Programme

The Traffic Safety Interactive Course educates children on road safety through interactive classroom sessions. The course is made up of two interactive modules that will be handled by a trained instructor. This activity is specially designed for the children in the age group of 10-13 years. The first module contains information pertaining to the current traffic rules and regulations while the second module contains information about basic guidelines to be adhered by drivers while on road along with an interactive quiz for the children.

The animation film uses a much popular mascot Traffy to teach young children to adhere to traffic rules and its importance in avoiding accidents. Traffic conditions of the present and the future, in the absence of traffic safety are seen through the eyes of Aki and Maya, the two main characters in the film. They are guided by Traffy, in their efforts to create a ‘safe roads’.

Traffic Safety Games educates school children on traffic safety through fun and learning. The game will include puzzles, card games and board games etc.

Traffic safety booth/display area will display messages and visuals on traffic safety. School children can visit the stall and learn more on traffic safety during the school hours.

Computer Game on Traffic Safety imparts education to school children on traffic safety through virtual simulation. The computer games are available on a CD. Puzzles,card games and board games have also been introduced, to evoke interest in road safety through fun learning.

For more details, interesting facts and wallpapers you can log on to www.tsepindia.com.

About ToyotaBharat
Toyota Kirloskar Motor Private Limited (TKM) is a joint venture between Kirloskar Group and Toyota Motor Corporation. Toyota Kirloskar Motor Private Limited (TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities. TKM's growth since inception can be attributed to one simple, yet important aspect of its business philosophy - "Putting Customer First". TKM firmly believes that the success of this venture depends on providing high quality products and services to all valued customers through the efforts of its team members.
For details, please refer to http://www.toyotabharat.com