Urges Leadership to Bring Vital Legislation to the Floor
July 15, 2014
Washington, D.C. - The U.S. Travel Association today celebrated the House Energy and Commerce Committee’s unanimous approval of the Travel Promotion, Enhancement and Modernization Act of 2014, H.R. 4450, which reauthorizes Brand USA, the public-private partnership dedicated to increasing inbound international travel to the United States.
“America’s travel community is grateful to Congressmen Gus Bilirakis and Peter Welch for championing this vital economic measure in the House,” said U.S. Travel President and CEO Roger Dow. “We are also grateful to Chairman Fred Upton, Ranking Member Henry Waxman and all members of the House Committee on Energy and Commerce for their strong endorsement of Brand USA—and of course to Chairman Lee Terry and Ranking Member Jan Schakowsky for shepherding the measure to unanimous passage in the Commerce, Manufacturing and Trade Subcommittee. The bill adds valuable accountability to how Brand USA fulfills its critical mission to generate economic growth.
“With Brand USA’s results-focused track record and its unique funding instrument that keeps it completely off the taxpayers’ books, its reauthorization is one legislative achievement that both parties can embrace and take credit for this session," said Dow. "We hope and expect that leaders in both chambers will move it to floor action, and deliver this boon to the economy before they decamp for elections.”
Since it was introduced in April, H.R. 4450 has attracted broad, bipartisan support in the House (68 Republicans, 73 Democrats)—as has its Senate companion, S. 2250 (16 Republicans,15 Democrats).
A report released last week, Brand USA: Working for All of Us, details the positive economic benefits of Brand USA for destinations nationwide. In 2013, Brand USA:
Attracted more than 1.1 million additional visitors to the United States;
Resulted in $3.4 billion in additional visitor spending;
Supported 53,000 new U.S. jobs;
Generated nearly $1 billion in federal, local and state tax revenue; and,
Yielded a 47:1 return on investment (ROI) on marketing programs—a far higher ROI than travel promotion programs operated by competitor nations such as the United Kingdom and Canada.
The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.1 trillion in economic output and supports 14.9 million jobs. U.S. Travel's mission is to increase travel to and within the United States. Visit www.ustravel.org.