Tweet your own opera as part of Deloitte Ignite 09

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DELOITTE IGNITE 09 TWITTER OPERA
TWITTERDAMMERUNG, TWITTERATA, DON TWITTER, MADAME TWITTER, TWITTERDOT, THE TWITTER OF SEVILLE –YOUR OPERA YOU DECIDE!

As part of Deloitte Ignite, the Royal Opera House, Time Out and Deloitte are twittering to the Twitterati to get them to pull together all their creative juices on Twitter and create the world’s first online opera story.

The tweets will be set to original music by composer Helen Porter entwined with some familiar opera tunes, creating a fun take on traditional opera. Whether it’s a comedy or tragedy is up to the tweeters!

Excerpts will be performed at the Royal Opera House as part of Deloitte Ignite 09. There will also be opportunities to tweet during the Deloitte Ignite festival itself on one of the 20 Deloitte laptops supplied to feed the creative process.

Alison Duthie, Head of ROH2 at the Royal Opera House commented: “It’s the people’s opera and the perfect way for everyone to become involved with the inventiveness of opera as the ultimate form of storytelling. Expect the unexpected. Who knows how the story will evolve, but get tweeting and you can play your part in your opera.”

If you tweet already just search for @youropera to see how the libretto is progressing and then simply add your line (140 characters at a time) and watch the world of Twitter be influenced by your creative flow. Tweet as little or as often as you like.

To have a look at the tweets so far go to www.twitter.com/youropera

If you do not already use twitter you will need to set up an account at www.twitter.com

The Twitter opera is part of an ongoing dialogue with the Royal Opera House’s many followers on Twitter, engaging them in the creative process of writing an opera.

Interactive opportunities are increasing between the Royal Opera House and its audiences with more than 18,000 Facebook friends and more than 2,000 followers on Twitter. In addition, more than 250,000 have viewed The Royal Opera’s Carmen trailer on YouTube and over one million people have viewed the Royal Opera House YouTube channel.

For more details on @youropera and the Deloitte Ignite 09 festival visit www.roh.org.uk/deloitteignite

Help make opera the biggest thing on Twitter this summer.

Notes to Editors:

Royal Opera House
The Deloitte partnership with the Royal Opera House brings together both organisations in their appetite for innovation and commitment to widening access to the arts. This five year relationship allows the Royal Opera House to stage a broad range of ground-breaking work each year with a new vision from the chosen curator. Deloitte Ignite builds upon the continuing projects that the Royal Opera House has developed to engage and stimulate new audiences and communities across the UK including its innovative ROH2 programme, free live screenings of opera and ballet, family performances, cinema screenings, schools matinees and reduced ticket pricing on main stage performances and free daytime events.

Deloitte
With some 12,000 people across the UK and Switzerland, Deloitte is renowned for its innovation, collaboration, industry expertise, and outstanding quality of client service. Deloitte's depth of talent across many disciplines allows it to deliver a total solution to clients of all sizes through its four business divisions: Audit, Tax, Consulting and Corporate Finance. The Royal Opera House partnership appealed to Deloitte because it brings together its appetite for innovation and focus on young people with a commitment to widening access to the arts.

Award winning Deloitte Ignite
Deloitte and the Royal Opera House were awarded the Hollis Sponsorship Award 2009, Arts and Business category, for the first Deloitte Ignite in September 2008. The first Deloitte Ignite offered a range of contemporary art forms curated by Wayne McGregor, Resident Choreographer for The Royal Ballet.

PRESS OFFICE CONTACTS: Sara Parsons, ROH2 Press Officer

Tel: 020 7212 9504, Mob: 07939 593454, Sara.parsons@roh.org.uk