Twitter’s Dick Costolo Talks Future of Twitter, Interactive Marketing

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Follows Launch of ExactTarget Interactive Marketing Hub TM , CoTweet 3.0 Enterprise Edition with Facebook, Salesforce.com Integrations

INDIANAPOLIS (Sept. 16, 2010) -- Twitter’s operations chief told more than 2,000 marketers today that the new enhancements to Twitter will make the social media channel more effective and more engaging for consumers and marketers around the world.

Twitter Chief Operations Officer Dick Costolo told attendees at Connections ‘10, ExactTarget’s annual user conference, the new Twitter makes it easier for users to see information about the authors of Twitter posts, engage in conversations and more easily link to photos and videos.

“The new Twitter provides a richer, more compelling environment for businesses and customers to engage in conversation,” said Costolo.

Costolo’s comments follow the Tuesday launch of the ExactTarget Interactive Marketing Hub TM and CoTweet 3.0 Enterprise Edition.

The ExactTarget Interactive Marketing Hub TM provides marketers the first solution to power all forms of interactive marketing in real time across email, mobile, social and sites. The Interactive Marketing Hub TM enables marketers to plan, monitor and track real-time interactive marketing programs from a single dashboard by aggregating all customer interaction data as it happens, allowing marketers to instantly take action on the data across all online channels.

CoTweet’s 3.0 Enterprise Edition enables marketers on Twitter and Facebook to link Facebook Fan pages to existing CoTweet workgroups, export tweets and Facebook posts to Salesforce and manage social media interactions alongside other interactive marketing channels through the ExactTarget Interactive Marketing Hub TM .

“Consumers are talking about and engaging with brands on email, Twitter and Facebook, but marketers have struggled to connect the channels and engage in the real-time conversation,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “The innovations announced this week break down the silos between channels and allow marketers to drive deeper engagement and more effective interactive marketing.”

Connections ’10 concluded today. Marketers from eight countries and 38 states attended the three-day even that included keynote addresses by Sir Richard Branson, Virgin America’s Porter Gale and Word of Mouth Marketing author Andy Sernovitz. The event also provided attendees hands-on product training, more than 35 focused breakout sessions and featured entertainment by Grammy-award winning band Train.

About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub TM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.

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Media Contacts:
Mitch Frazier (ExactTarget) – 317.275.5034 or mfrazier@ExactTarget.com
Lauren Sanders (Dittoe PR for ExactTarget) – 317.202.2280 X 10 or lauren@dittoepr.com
Cybele Diamandopoulos (for CoTweet) – 512.535.4422 or cybele@foliocom.com

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