UAE Brands View Exhibition As An Ideal Launch Pad For Regional Expansion Strategies

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Strong participation from UAE brands is expected to be a leading feature at the upcoming Paperworld Middle East 2014, according to organiser Epoc Messe Frankfurt.


Dubai, Dubai, Country., July 20, 2014 - (PressReleasePoint) -
Strong participation from UAE brands is expected to be a leading feature at the upcoming Paperworld Middle East 2014, according to organiser Epoc Messe Frankfurt.
 
Reputed as the premier business show window into the ever-growing Middle East market for paper and office products, Paperworld Middle East is viewed as an ideal launch pad into wider markets in the region and beyond by UAE-based companies.
 
Prominent among UAE-based exhibitors looking to spread their wings is Paperworld Middle East launch partner, Farook International Stationery. Leading suppliers of stationery, office and school supplies, as well as diaries, envelopes and hobby items, Farook International will be looking at strengthening their presence across the region, with a strong emphasis on their “Made in UAE” products. Farook International has been in operation for 34 years and is a strong advocate for the development of UAE born enterprises.
 
“Paperworld Middle East brings together industry professionals from across the region as well as representatives from the worldwide industry, which makes it a very effective forum for those interested in doing business in the region,” said Mr. Farook Rahimtulla, President of Farook International Stationery. “We have had very favourable results from our previous participation and we look forward to the upcoming edition where we will be putting a major emphasis on our made in UAE products,” he added.
Paperworld Middle East brings the unmatched expertise, scope and reach of the Frankfurt-based parent show to key decision makers, buyers and customers in the region. Paperworld is a global brand for the paper, stationery and office supplies sector with successful platforms in promising markets: Germany, China, Hong Kong, UAE and Russia.
 
“Paperworld Middle East has succeeded in bringing the benefits of the world-renowned Paperworld brand to an important market such as the Middle East,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt. “As more and more UAE and regional brands view their presence at the exhibition as an integral part of their regional expansion plans, it underlines the influencing power of Paperworld Middle East,” he added.
 
Also launch partners, April Fine will be at Paperworld Middle East 2014 with an even larger stand than previously. April’s core business is in the production, marketing and sale of pulp and premium wood- free paper and they will be showcasing their latest product ranges at the exhibition.
 
Globally recognised as a quality supplier of wood pulp, paper and board supplier, the Arbros Group is looking to further their reach across the region through their debut presence at Paperworld Middle East. With a comprehensive procurement and distribution network spread across Europe, North America, Middle East, Far East and the Indian subcontinent, the group has been focusing on the MENA region through their base in Dubai.
 
Other local companies already signed up for the 2014 edition include Al Dana, Al Fahidi, Al Gurg Stationery, Al Najmah Stationery, April Fine Paper Trading Middle East, Capital Envelopes, Clips Trading, Dubai Library Distributors, Najmath Al Amana Stationery and Papyrus Stationery LLC.
 
Since its Dubai debut in March 2011, Paperworld Middle East has grown into a trade and networking event of significance that attracts industry-wide interest from international and regional manufacturers and suppliers looking to strengthen their market presence. The next edition of the trade show will take place from March 4 to 6, 2014 at the Dubai International Convention and Exhibition Centre.
 


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