UC Irvine Extension Presents Social Media Marketing Webinar

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IRVINE, Calif. – December 2, 2013 – The University of California, Irvine Extension is offering a free webinar titled, “Social Media and Internet Audience Profiling: How to Affordably Research Your Customers Online,” to provide participants with insight on how to affordably conduct research to reach online customers. Held on Tuesday, Dec. 10, from 11:30 a.m. to 12:30 p.m. PST, the webinar will be hosted by UC Irvine Extension course instructor Mike Moran. An accompanying online course titled, “Social Media and Internet Audience Profiling,” is offered during winter quarter, with courses starting on Jan. 6, 2014.

“With the explosion of marketing on social media platforms, business professionals must learn the most effective and innovative strategies on how to reach specific targets,” said Melanie Mitchell, director of management, marketing and business programs at UC Irvine Extension. “With Mike Moran’s extensive experience in digital marketing, webinar participants will walk away with proven tactics on how to profile their online audience.”

In the accompanying course, “Social Media and Internet Audience Profiling,” participants will learn how to use internet strategies and social media to create audience profiles. Through qualitative research methods and by monitoring social media demographics, Moran and co-course instructor Rob Petersen will share methods for identifying the social media applications and strategies best-suited to reaching specific audiences. The course will address the necessary techniques and best practices for identifying and engaging audiences to ensure the effectiveness of resources spent on branding, social media, public relations, and marketing efforts.

Moran, an expert in digital marketing, search technology, social media, web analytics and text analytics, is a freelance consultant and professional speaker, who also serves as Senior Strategist for Converseon, a leading digital marketing agency based in New York City. Prior to this position, he spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Most recently, he served as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers and technical architects around the world. Petersen is the president of BarnRaisers, a full-service digital marketing solutions company using proven relationship principles and ROI to build brands. He has more than 20 years in the advertising industry as EVP/Chief Strategy Officer for Omnicom, and has held leadership positions at FCB, Euro RSCG, and Saatchi & Saatchi.

To register for the webinar, visit http://unex.uci.edu/services/events/#00957 and to learn more about UC Irvine Extension’s Social Media Specialized Studies Program, visit http://unex.uci.edu/courses/sectiondetail.aspx?year=2014&term=Winter&sid=00159.

About UC Irvine Extension

University of California, Irvine Extension is the continuing education arm of UC Irvine. Through thousands of courses and programs offered on campus, online and on site, UC Irvine Extension helps adult learners reach their career advancement and personal enrichment goals — and is celebrating 50 years of providing universally accessible, university-level learning to local, regional, and global communities. Learn more at extension.uci.edu, or join us on Facebook at facebook.com/uciextension.

About the University of California, Irvine

Founded in 1965, UCI is a top-ranked university dedicated to research, scholarship and community service. Led by Chancellor Michael Drake since 2005, UCI is among the most dynamic campuses in the University of California system, with nearly 28,000 undergraduate and graduate students, 1,100 faculty and 9,000 staff. Orange County’s largest employer, UCI contributes an annual economic impact of $4.2 billion. For more UCI news, visit www.today.uci.edu.

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