Newest installment of annual conference, formerly known as 'Transmedia, Hollywood,' takes place April 4
The UCLA School of Theater, Film and Television and the University of Southern California's Annenberg School of Communication and Journalism and School of Cinematic Arts will host their fifth annual "Transforming Hollywood" symposium on Friday, April 4, at UCLA's James Bridges Theater.
The event is presented by the Andrew J. Kuehn Jr. Foundation, with entertainment news outlet Variety serving as a media sponsor.
"Transforming Hollywood: The Future of Television" is the latest installment of the symposium, which was launched by Denise Mann, a UCLA TFT professor, and Henry Jenkins, USC's Provost Professor of Communication, Journalism and Cinematic Arts, in 2010. The annual conference has been renamed — from "Transmedia, Hollywood" to "Transforming Hollywood" — to engage more fully with the radical changes taking place in the American television industry for creators, distributors and audiences.
The symposium brings together key creative and corporate decision-makers who are shaping the industry, along with academics who are placing these shifts into larger historical and cultural contexts.
This year, conference panelists will include:
Head of original comedy programming at Amazon Studios
Vicky L. Free
Chief marketing officer at BET Networks
CEO of Fullscreen
Lead strategist for the "Veronica Mars" Kickstarter campaign
Chairman, CEO and co-founder of Machinima
Senior vice president for alternative and live programming at Pivot
In addition, the event will feature Internet content creators of the Emmy Award–winning series "The Lizzie Bennet Diaries," the comedy web series "The Misadventures of Awkward Black Girl" and "Little Horribles," and many others.
Andrew Wallenstein, editor-in-chief of digital at Variety, will moderate "The Programmers of the Future in an Era of Cord-Cutters and Cord-Nevers" panel, with scholars from UCLA, USC and Northwestern University moderating the remaining three panels.
"Transforming Hollywood" panelists will focus on creators and programmers reinventing TV for the digital future, the reimagination of television consumption, and indie television where creators and fans pilot new shows.
The panelists will delve into what it means to consume television content in this connected-and-yet-dispersed marketplace, helping audience members to define what it means for those making or watching television in the 2010s.
"The future of television is already here … and it is being streamed online by a new generation of cord-cutters and cord-nevers who are eager to binge and engage with entertainment on their own terms and according to their own schedules," UCLA's Mann said. "New approaches to creating, programming and consuming television abound. Thousands of amateur YouTubers are 'going pro,' some by forging strategic alliances with multi-channel networks such as Fullscreen, Maker Studios and Machinima. Notably, more and more of the big media companies are investing in these innovative talent incubators, seen most recently in Disney's talk of acquiring Maker."
"When the history of American television gets written," USC's Jenkins said, "these past 18 months will be seen as a key tipping point, whether our focus is on how television is funded (Kickstarter and "Veronica Mars"), produced (the creative innovations of web-based series), distributed (Netflix, Hulu, Amazon, YouTube and X-Box emerge as major players) or consumed (the increasingly central role Twitter plays in shaping our collective responses). People who come to this conference will have front-line access to people who are helping to reshape what television will mean in the 21st century."
The USC School of Cinematic Arts is one of the leading film schools in the world. Founded in collaboration with the Academy of Motion Picture Arts and Sciences in 1929, the school has fueled and mirrored the growth of entertainment as an industry and an art form. The school offers comprehensive programs in directing, producing, writing, critical studies, animation and digital arts, production, and interactive media, all backed by a broad liberal arts education and taught by leading practitioners in each field. Its more than 11,000 alumni are among the world's most distinguished animators, scholars, teachers, writers, directors, producers, cinematographers, editors, sound experts and industry executives. Since 1973, not a year has passed without an alumnus or alumna being nominated for an Academy Award.
The UCLA School of Theater, Film and Television's vision is to serve as a premier global interdisciplinary professional school that develops outstanding humanistic storytellers, industry leaders and scholars whose diverse, innovative voices enlighten, engage and inspire change for a better world. Consistently ranked one of the top elite entertainment and performing arts institutions in the world, UCLA TFT offers an innovative curriculum that integrates the study and creation of live performance, film, television and the digital arts. Our distinguished graduate and undergraduate programs include acting, directing, writing, producing, animation, cinematography, lighting design, set design, costume design, sound design and moving image archive studies. The school offers Ph.D.s in theater and performance studies and in cinema and media studies. Follow the school on and .