The legendary label EMI is making history once again in China and South East Asia with the signing of Mandopop superstar A-Mei as well as the popular artists Show Lo and Rainie Yang, as part of its revival and return to the region.
EMI ended much of its operations in Asia over five years ago but since the company was acquired by Universal Music Group in 2012, UMG has been investing in and reinvigorating the storied label ever since.
A-Mei, the Mandarin pop diva, one of TIME magazine’s 20 Asian Heroes, was named EMI’s Greater China Brand Director to acknowledge her iconic stature in the Chinese music scene.
Max Hole, Chairman and CEO of Universal Music Group International, said: “EMI’s heritage in the region makes this is a very exciting re-launch. At Universal Music we’re huge believers in the potential for the music business in China and the importance of investing in local artists. A-Mei, Show Lo and Rainie Yang are such talented artists that I’m delighted they have agreed to join us in the new EMI China.”
EMI has a long history of supporting artists and music in China. Pioneering sound engineer Fred Gaisberg, one of the most influential figures in the development of the recording industry, visited Shanghai in 1903 and made a series of ground breaking-recordings of Chinese artists of the day for The Gramophone Company, the business that was the foundation of EMI. These recordings were sold both within China and overseas.
Picture, from left to right: Show, aMei and Rainie, the three superstars who appeared together on stage in Taipei to mark the official launch the new label EMI China.