Uncorking a Smooth Online Presence for Virginia Winery Distribution Company

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RICHMOND, Va.--( )--Virginia Winery Distribution Company (VWDC) partnered with Virginia Interactive (VI) to redesign the VWDC website, www.vwdc.org. The newly redesigned, award-winning site's key features include a more attractive look and feel, a more engaging user experience, and cleaner navigation. It has been optimized for mobile applications, allowing for seamless ease of use across all devices.

VWDC is a non-profit, non-inventory corporation, created by the Commonwealth of Virginia to provide wholesale distribution services for Virginia farm wineries. Small farm wineries had previously been exempt from the Commonwealth's distribution system of producers, distributors, and retailers. Legislation passed in 2006 brought them under the traditional distribution system. VWDC was created in 2007 to ameliorate negative impact on smaller producers by allowing distribution of its products through the VWDC.

The system has already seen a 40 percent increase in wine case distribution between 2013 and 2017, with a total of 25,488 cases of wine passing through the program in 2017. The website has likewise allowed for adaptability to the robust market demand for cider, reflected in the 69 percent leap in processing by the case between 2013 and 2017.

"We felt the need to engage better with our wineries, cideries, and retail buyers. We are proud of the new design and extremely delighted that it is improving interaction with our target audience," said Robin Hill of VWDC "VI exceeded our expectations, and we could not be more pleased with our continued partnership."

In addition to the award-winning website redesign, VWDC has partnered with VI on crafting a robust and flexible online marketplace that will roll out in December of this year. The application includes winery inventory, retailer ordering and payment, order fulfillment, and a VWDC administrative area. Funding for the project was made possible through a flexible model designed to reduce up-front cost via a fixed fee per payment transaction.

"We are excited about the continued partnership with VWDC. Our mission is to make online interactions simpler and more convenient for the businesses and citizens in the Commonwealth," said Travis Sarkees, Virginia Interactive General Manager. "Providing this redesigned website and the updated marketplace is achieving this goal."

About Virginia Interactive

Virginia Interactive, LLC, a wholly owned subsidiary of NIC Inc., is part of the NIC family of digital government service providers, making life simple for the citizens and businesses of the Commonwealth of Virginia. www.virginiainteractive.org

About NIC

Founded in 1992, NIC Inc. (NASDAQ: EGOV) is celebrating 25 years as the nation's premier provider of innovative digital government solutions and secure payment processing, which help make government interactions more accessible for everyone through technology. The family of NIC companies has developed a library of more than 12,000 digital government services for more than 4,500 federal, state, and local government agencies. Among these solutions is the ground-breaking digital government personal assistant, Gov2Go, delivering citizens personalized reminders and a single access point for government interactions. More information is available at www.egov.com.

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