Unica Announces the Appointment of James Fieger to Senior Vice President of Worldwide Sales

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Industry veteran to lead global sales team, supporting company’s growth for OnDemand and Interactive Marketing solutions

WALTHAM, Mass. – July 13, 2009 – Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced the appointment of James Fieger as senior vice president of worldwide sales. Fieger, who will lead Unica’s global sales team, brings more than 20 years of executive sales management experience at global technology and software organizations.

Fieger most recently served as executive vice president of worldwide field operations at Interwise, Inc. (a division of AT&T).  At Interwise, he led the company’s product sales and services business. Prior to Interwise, Fieger was the senior vice president of worldwide sales and services at 3Com Corporation, where he was responsible for the company’s $700 million product sales and services business.

Earlier in his career, Fieger played a critical role in the worldwide growth and success of Lotus Development Corporation, heading the company’s Latin American, EMEA, and APAC operations before ultimately serving as executive vice president of worldwide field operations. At Lotus, he ran the more than $1 billion product sales, consulting, education, and support business, managing a team of 5000 employees with a budget of nearly $550 million.

“Unica offers marketers around the world an incredibly appealing value proposition—the industry’s most comprehensive and innovative interactive marketing solutions, combined with a terrific team, which I’m very excited to join,” said Fieger. “As marketing continues its rapid evolution, I believe Unica is well-positioned—not only for continued success, but for significant growth, and I look forward to further growing this market-leading company.”

“We are very excited to welcome James to Unica. He is an accomplished sales leader who has achieved outstanding success across all regions of the globe,” said Yuchun Lee, CEO of Unica. “James brings tremendous experience in leading worldwide sales’ divisions for software companies and will play a key role in helping us expand our global presence and increase our leadership position.”

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's marketing management solutions streamline the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visitwww.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under “Risk Factors”, which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts:
Dan Ring     
Unica
781-487-8641      




dring@unica.com



News Source : Unica Announces the Appointment of James Fieger to Senior Vice President of Worldwide Sales


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