Unica Positioned in the Visionaries Quadrant in Leading Industry Analyst Firm’s 2009 “Magic Quadrant for Enterprise Marketing Ma

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WALTHAM, Mass. – July 20, 2009 – Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has been positioned in the “Visionaries” quadrant of Gartner, Inc.’s “Magic Quadrant for Enterprise Marketing Management” report1, by Kimberly Collins and Adam Sarner.

The Gartner Magic Quadrant evaluates vendors for their ability to execute and completeness of vision. Those vendors included in the 2009 EMM Magic Quadrant demonstrate market traction and momentum and possess EMM product capabilities.

“The EMM market is still evolving, and we strongly feel that we are well-positioned to expand our market lead—based on the breadth and depth of our solutions, coupled with our customer focus and vision for EMM and interactive marketing,” said Yuchun Lee, CEO, Unica. “As both marketing channels and marketing practices continue their rapid evolution, our advanced enterprise marketing management and on-demand marketing solutions empower marketers to achieve online and offline success; we offer the most comprehensive solution to help marketers address today’s challenges.”

Enterprise marketing management comprises many subcategories including relationship marketing, online marketing, brand marketing, and marketing operations. Unica offers the industry’s most complete EMM suite, and is the largest technology vendor focused exclusively on the needs of marketers. Unica’s marketing solutions reduce time-to-market through automation, improve customer communication strategies and targeting through analytics, ensure consistency across channels, and prove the value of marketing through closed-loop measurement and reporting.

This marks Unica’s third placement in a Gartner Magic Quadrant for 2009. The company was positioned as a “Leader” in both the Magic Quadrant for Marketing Resource Management2 and the Magic Quadrant for CRM Multichannel Campaign Management.3
For more information on Unica's offerings, please visit:www.unica.com.  
1) Gartner, Inc. "Magic Quadrant for Enterprise Marketing Management" by Kimberly Collins and Adam Sarner, July 15, 2009
2) Gartner, Inc. "Magic Quadrant for Marketing Resource Management" by Kimberly Collins, February 9, 2009
3) Gartner, Inc. "Magic Quadrant for CRM Multichannel Campaign Management" by Adam Sarner, April 24, 2009

About the Magic Quadrant
The Gartner Magic Quadrant is copyrighted 2009 by Gartner, Inc., and is reused with permission.  The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period.  It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner.  Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant.  The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action.  Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Unica
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's marketing management solutions streamline the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visitwww.unica.com.

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. 

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those listed in the Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under “Risk Factors”, which could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts:
Dan Ring     
Unica
781-487-8641      

dring@unica.com

News Source : Unica Positioned in the Visionaries Quadrant in Leading Industry Analyst Firm’s 2009 “Magic Quadrant for Enterprise Marketing Management”