Unicode Support for SMS Matrix Broadcasting Platform

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Minek Systems, located in Vancouver, BC, announced a new feature added to their SMS Matrix™ Text/SMS Broadcasting platform.

The use of SMS messaging as a communication and marketing tool is growing as companies reconsider their marketing spending.SMS Matrix also make personalized messaging easier to use and more attractive than before.North American mobile messaging continues to grow despite the current downturn in the economy.

Minek Systems, specializing in mobile marketing web based services, has witnessed continued growth in mobile marketing spending since the launch of its SMS gateway platform - SMS Matrix.

Marketing agencies and smart marketers are constantly looking for cost effective tools that allow them to target customers with offers that are relevant and timely.Usage of SMS Matrix - web based messaging platform, has been on the rise and interest continues to be strong.

"If the message is properly targeted, it can generate very profitable results for only a few cents per message" says Janet Rokosz, marketing director for Minek Systems.Response rates on properly planned and executed SMS campaigns almost always outperform more traditional marketing methods.

Starting from August 17th, 2009, SMS Matrix platform now makes it even more versatile in being capable of delivering SMS messages in unicode (utf-8) format, which will allow usage of non-ASCII characters in SMS delivery.
This will allow SMS message delivery in recipient's native language.
Virtually all languages are supported, including Chinese, Vietnamese, Arabic, Russian, etc... making SMS Matrix platform truly language neutral.
Non-ASCII character delivery has to be supported by the wireless carrier and recipient's cell phone.
This new feature is available for messages sent via web based GUI and also with SMS Gateway API.

About Minek Systems:
Minek Systems is a privately held corporation based in Vancouver,Canada, specializing in the development of web-based communication tools and services, with emphasis on web to wireless technology.

To learn more, go to: www.smsmatrix.com.