The European Commission has announced today 19 actions which will receive funding under the Sustainable Urban Mobility campaign ‘Do the Right Mix’. The selected actions will each receive up to € 7 000 to support activities promoting greener and more sustainable ways of getting around town, such as design competitions and educational activities.
"Throughout this campaign, Europe has shown itself to be incredibly innovative in building a sustainable urban mobility culture", said European Commission Vice-President Siim Kallas, Commissioner for transport. "All the various activities have shown that sustainable transport can be accessible to everyone. We hope that with this funding they can continue their excellent work at grassroots level."
Activities this year have encouraged the public to rethink their behaviour when it comes to transport choices by incorporating mobile apps and social media. For example, the Arnhem-Nijmegen region of the Netherlands has developed a mobile app which is inspired by the Tour de France. The objective is to commute by bike as much as possible and avoid congestion. The prize for the winner is a trip to Paris.
The Greater Region of Luxembourg asked public transport users to pose with symbols representing the different modes of transport they mix to get around, users then share the photos on Facebook and the one with the most votes wins public transport tickets and a board game.
In Gdynia (Poland), a ‘Parking (r)evolution’ competition will invite young designers and architects to re-design selected parking spaces into the most eye-catching and aesthetic spaces within a set budget.
The three-year "Do the Right Mix" campaign, now in its final year, has seen over 605 sustainable urban mobility actions at local, regional and national level registered on the www.dotherightmix.eu website. The aim is to encourage people to move away from car travel and use a mix of more sustainable methods of transport in their day-to-day lives. The promotional actions, which can come from the 28 EU Member States as well as Norway, Iceland, and Liechtenstein, feature on the website’s Mobility Map, giving greater visibility to the campaigners and their activities. This final call for funding received 66 requests from 23 eligible countries, increasing the scope of the campaign from last year’s 18 countries.