FOR IMMEDIATE RELEASE Friday, February 21, 2014 CONTACT OFFICE OF PUBLIC AFFAIRS 202-482-4883
The U.S. Department of Commerce announced today the creation of the agency’s first-ever Office of Digital Engagement. This new office – housed within the Office of Public Affairs - serves as the frontline for digital communication with consumers, businesses, and other key Department stakeholders.
“I am proud to announce the launch of the first-ever Office of Digital Engagement within the Department of Commerce. The Office of Digital Engagement is an important component of our ‘Open for Business Agenda’ and will help us engage in a two-way, 21st Century dialogue with America’s business community,” said U.S. Commerce Secretary Penny Pritzker. “By using the power of digital media, the Department of Commerce and our bureaus are working together to ensure that American businesses have access to more agency information and resources that can help them grow and hire.”
To further amplify the “Open for Business Agenda” and the priorities of the Department of Commerce, Secretary Pritzker has used LinkedIn, Vine, Youtube and other platforms and hosted a number of digital events including Twitter and Facebook chats that attracted interest from a wide spectrum of stakeholders, including small business owners, exporters and venture capitalists. The Office of Digital Engagement also launched Secretary Pritzker's Instagram account last month, making her the first-ever Cabinet official to have an Instagram account.
The Office of Digital Engagement is directed by Director of Digital Strategy, Mike Kruger, and Deputy Director, Rand Ruggieri. The office is part of the Department of Commerce Office of Public Affairs, run by former technology communications executive Jim Hock. The team also includes Quintin Haynes in the Office of the Secretary and a Digital Engagement Council made up of representatives from the following Commerce bureaus: