Leading Brands Can Evaluate Category Leadership, Product Placement, Competition using Industry’s Most Advanced Mobile Tool
CHICAGO, May 27, 2014 – uSamp, the technology leader in providing targeted audiences for global consumer and business insights, today unveiled at the Market Research in the Mobile World conference two mobile research solutions: uSamp Mobile In-Home™ and uSamp Mobile In-Store™. Both products offer first ever in-context access to consumers on demand and at scale resulting in greater ease, speed and cost efficiency for clients.
“Mobile has revolutionized the way companies gain insights by granting them access to millions of consumers at the moment of truth when they are interacting with products – whether shopping online or in store,” said Justin Wheeler, VP of Product Innovation & Business Development for uSamp. “The more time a respondent has between the purchase decision and the survey question, the more time he or she has to rationalize their response versus offer an immediate impression. In-context consumers are capable of providing richer detail about their experiences, and better qualified, mentally, to answer questions. After observing the most successful use cases for our mobile product, we think this mobile offering will provide clients with more efficient analysis and highly actionable results.”
uSamp’s mobile offerings provide its customers, including Fortune 200 CPG companies, with unprecedented access to consumer feedback through their highly rated mobile app. Businesses are then able to document the pivotal moments, or the “real-why,” that led up to customers’ purchasing decisions.
For example, a leading food manufacturer leveraged the in-home mobile offering for a survey about refrigerated fresh dough products. Another big-box retailer wanted to determine how pathways and product placement influenced consumer decisions about its laundry detergent. The CPG client comments that mobile has helped the team “understand what’s in consumers’ cupboards, see how they’re using our products, and capture videos in which they introduce us to their lives.”
According to a 2014 study by GreenBook, 41 percent of clients and suppliers are already using mobile as a mode for research, and 41 percent are considering it. uSamp’s flexible mobile offerings take advantage of on-the-go accessibility and can easily capture hard-to-reach demographic groups, e.g., millennials.