American Association of Advertising Agencies ( AAAA )


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About American Association of Advertising Agencies

Founded in 1917, the 4A's is the national trade association representing the advertising agency business in the United States.

It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.

Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A's, more than 60 percent of our membership bills less than $10 million per year.
The average 4A's agency has been a member for more than 20 years, and a dozen agencies can trace their memberships back to the group of 111 agencies that founded the 4A's in 1917.

As a national trade association, the 4A's is bound and strengthened by its own set of constitution and by-laws, mission Statement, and standards of practice. These rules have been formally reviewed and approved by the 4A's Board of Directors and Membership as a whole.

AAAA press release, blog etc

12/06/2018 - 20:29 Deutsch Hires Former R/GA Director of Content Diego de la Maza as EVP, Head of Production
12/05/2018 - 22:40 4As Hires Simon Fenwick as EVP, Talent Engagement & Inclusion
12/05/2018 - 02:35 Deutsch Deepens Strategy Team with Addition of Martin Mannion
12/05/2018 - 02:00 Austin Williams Makes Three New Digital Hires
12/05/2018 - 01:42 Duncan Channon adds Associate Creative Director Kat Michie
11/29/2018 - 13:36 gyro UK names Emma Rush as President
11/26/2018 - 23:39 ID Comms in Partnership with the 4As Releases Study on Media Pitch Practices; Reveals Shortcomings of Current Pitch Process
11/26/2018 - 23:38 Ignited and Soylent Discuss Feeding the Global Population at Tomorrows Food Today Events
11/26/2018 - 18:49 Allen & Gerritsen Announces In Residency Collaborative
11/19/2018 - 03:17 Marketing That Targets Peoples Health Motivations Can Propel Them to Action by Double to Triple Digits
11/16/2018 - 10:02 Millennium Agency Recognized for 2018 W Silver Award for NHSaves Website
11/13/2018 - 12:38 The Buntin Group Announces Leadership Appointments, Implements Oversight of Future Growth Areas
11/08/2018 - 02:03 RaceTrac Launches First Brand Campaign in its 85-Year History
11/08/2018 - 01:42 Jared The Galleria Of Jewelry Retires He Went To Jared and Unveils a New Brand Statement and Campaign
11/08/2018 - 00:21 Camp + King Recognized in OUTSIDES Best Places to Work 2018
10/31/2018 - 07:51 Pavone Marketing Group Acquires Philly Agency DDCworks
10/31/2018 - 07:04 Agency 9th Wonder Launches As Champion of Everyday Products
10/31/2018 - 06:26 Deutsch Elevates Gabriela Farias And Carie Bonillo In Business Affairs And Traffic Departments