American Association of Advertising Agencies ( AAAA )


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About American Association of Advertising Agencies

Founded in 1917, the 4A's is the national trade association representing the advertising agency business in the United States.

It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.

Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A's, more than 60 percent of our membership bills less than $10 million per year.
The average 4A's agency has been a member for more than 20 years, and a dozen agencies can trace their memberships back to the group of 111 agencies that founded the 4A's in 1917.

As a national trade association, the 4A's is bound and strengthened by its own set of constitution and by-laws, mission Statement, and standards of practice. These rules have been formally reviewed and approved by the 4A's Board of Directors and Membership as a whole.

AAAA press release, blog etc

10/19/2018 - 16:43 Joan Creative Brings On Multiple New Hires
10/16/2018 - 21:18 Duncan Channon hires John Kovacevich as Executive Creative Director
10/16/2018 - 18:51 iProspect Appoints Adam Kasper EVP, Managing Director
10/11/2018 - 17:43 4As Announces Winners in 22nd Annual Jay Chiat Awards for Strategic Excellence
10/10/2018 - 18:21 The 4As Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry
10/09/2018 - 09:20 4As to Bring Together Communications Pros, Top Ad Trade Journalists And Industry Leaders for 2018 Agency Communications Summit
10/09/2018 - 09:03 Laughlin Constable Names Lisa Bennett as New Chief Creative Officer
10/08/2018 - 07:50 4A's Members: Tell Us Your Story
10/04/2018 - 15:32 Jonathan Cooper Joins Pavone Marketing Group As Communication Director
10/03/2018 - 08:30 BikeNWA Names Walrus AOR, Charged With Branding the Oz Trails
10/03/2018 - 07:24 McKinney Launches #ChangeTheForecast At Advertising Week To Raise Awareness And Pressure Lawmakers To Stop Gun Violence In Our Schools
10/01/2018 - 03:51 Mortenson Kim Acquires Raidious To Redefine The Modern Marketing Agency
10/01/2018 - 01:25 Deutschs Los Angeles Office Elevates Kelsey Hodgkin As Head of Strategy
09/19/2018 - 20:12 4As Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor In Move to Help Advertisers Assess Risk
09/18/2018 - 21:45 Millennium Agency Welcomes Sean Morse-Barry, Content/Video Producer and Alyssa McQueen, Strategic Account Director
09/18/2018 - 20:40 Metrics Marketing Challenges African-Americans to Register to Vote with #YourChoiceIsYourVoice Campaign
09/10/2018 - 21:58 Mortenson Kim Announces Promotion, Bob Bourgeois Named Executive Vice President / Chief Client Officer