American Association of Advertising Agencies ( AAAA )


American Association of Advertising Agencies's picture

Founded in 1917, the 4A's is the national trade association representing the advertising agency business in the United States.

It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.

Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A's, more than 60 percent of our membership bills less than $10 million per year.
The average 4A's agency has been a member for more than 20 years, and a dozen agencies can trace their memberships back to the group of 111 agencies that founded the 4A's in 1917.

As a national trade association, the 4A's is bound and strengthened by its own set of constitution and by-laws, mission Statement, and standards of practice. These rules have been formally reviewed and approved by the 4A's Board of Directors and Membership as a whole.

AAAA press release, blog etc

11/16/2017 - 14:01 EP+Co. Alumnus, Zac Painter, Joins The Variable as Director of Account Management; David Jones Promoted to Vice President, Creative Director
11/16/2017 - 11:08 JWTs Matt Baker Heads to Deutsch as Chief Strategy Officer
11/15/2017 - 13:12 McKinney partners with Google for Entrepreneurs tech hub American Underground
11/15/2017 - 12:52 Butler/Till Opens San Francisco Office, Appoints Britton Rollins as Managing Director of Brand Cool Division
11/13/2017 - 11:11 Barbarian Names Leo Leone Executive Creative Director
11/13/2017 - 11:01 4As Raises $346,000 for the 4As Foundation at 100th Anniversary Gala & Fundraiser
11/10/2017 - 07:40 Big Lots is All About Joy for the Holidays in New Campaign from OKRP
11/08/2017 - 10:13 Deutsch Bolsters Creative Department with Addition of Justin Crawford and Carmen Love
10/31/2017 - 12:33 Partners + Napier Expands Via Acquisition Of Roberts Communications
10/30/2017 - 06:46 and #Lovespreadsfaster Launched to Support Northern California Wildfire Victims
10/27/2017 - 12:17 Walz Tetrick Advertising Acquires Ruth Burke & Associates
10/18/2017 - 09:48 OKRP Acquires Juice Interactive
10/12/2017 - 07:49 Trade Association Chiefs Ask Coalition for Better Ads to Establish Industry-Wide Compliance Program to Improve User Experience Across the Ad-Supported Internet
10/10/2017 - 10:49 Swellshark Names Daniel Schaeffer Digital Integrity Director
10/10/2017 - 10:16 Atlantic & Artist Partner Group Launch Emerge, Nationwide Social Media-Driven Talent Search
10/09/2017 - 14:09 4As 2017 CreateTech to Examine A.I. and Creativity
10/09/2017 - 12:04 4As Elevates Margie Parker-Lamparillo to EVP of Learning and Development and Partnerships
10/09/2017 - 08:06 2018 North American Effie Awards Launches Call For Entries Campaign Created By Bailey Lauerman