American Association of Advertising Agencies ( AAAA )


American Association of Advertising Agencies's picture

Founded in 1917, the 4A's is the national trade association representing the advertising agency business in the United States.

It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.

Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A's, more than 60 percent of our membership bills less than $10 million per year.
The average 4A's agency has been a member for more than 20 years, and a dozen agencies can trace their memberships back to the group of 111 agencies that founded the 4A's in 1917.

As a national trade association, the 4A's is bound and strengthened by its own set of constitution and by-laws, mission Statement, and standards of practice. These rules have been formally reviewed and approved by the 4A's Board of Directors and Membership as a whole.

AAAA press release, blog etc

02/15/2018 - 12:06 Wunderman Study Future Ready Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness
02/15/2018 - 08:16 Multicultural Experts at ALMA Launch New Marketing Science & Analytics Discipline
02/14/2018 - 12:57 El Segundo Taps Phelps to Attract Travelers
02/12/2018 - 11:36 Technologist and Start-Up Veteran, Husani Oakley, Joins Deutsch as SVP, Director of Technology
02/12/2018 - 07:50 4As Unveils Enlightened Workplace Certification Program
02/08/2018 - 10:31 Redfin Brings To Life Its Modern Approach To Buying A Home
02/06/2018 - 09:25 4As Issues Fair Play Charter for Minority-Owned and Minority-Targeted Media
02/06/2018 - 05:34 4As Launches On-Demand Learning Platform: 4As Learning Academy
01/30/2018 - 16:31 Opus Energy appoints gyro UK to create brand campaign
01/29/2018 - 14:02 Strategic America named a top national marketing agency by Agency Spotter
01/29/2018 - 10:53 Napier, Allen, Dixon Schwabl Receive 2018 ATHENA Awards
01/26/2018 - 11:11 Discover, Disrupt, Deliver: 4As Hosts Fourth Annual Talent@2030 Conference in NYC
01/25/2018 - 13:25 Data Fuels an Intelligent World: the 4As Hosts Fifth Annual Data Summit
01/24/2018 - 12:02 New Report: B2B Marketers May Be Targeting Key Influencers Too Late
01/23/2018 - 13:49 New Branding Campaign from Blue Shield of California
01/12/2018 - 11:54 Millennium Agency Welcomes Blake Cornellier, Content/Social Manager
01/12/2018 - 11:45 4As and TVB Ask Nielsen to Replace Live Only Data Stream with Live +1
12/20/2017 - 09:17 Julie DeRoller Promoted to Senior Vice President, Group Director at Partners + Napier