Mobile Marketing Association ( MMA )


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About Mobile Marketing Association

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.

MMA press release, blog etc

07/26/2018 - 12:22 Opt-In Video Advertising Is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking
05/03/2018 - 10:18 MMA Launches SAVE, a Marketer Led Brand Safety Council to Ensure Safeguards for Brands in all Marketing Environments
04/16/2018 - 02:04 MMA SMARTIES Business Impact Index for EMEA is launched
03/29/2018 - 11:38 Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index
10/26/2017 - 20:19 Mindshare and Diageo win big at the Mobile Marketing Association SMARTIES India awards 2017
10/05/2017 - 15:34 MMA announces new appointments to Asia Pacific Board of Directors
09/27/2017 - 16:26 MMA Appoints Seven New Business Leaders to the Global Board of Directors
09/27/2017 - 16:03 Industry Leaders from Allstate Insurance Co., American Eagle, AT&T Services, CVS, NBCUniversal, Inc., RetailMeNot, Toys R Us and Twitter Appointed to the MMA North American Board
09/26/2017 - 11:34 Mobile Marketing Association Releases Data Tools to Support Effective Multi-touch Attribution (MTA)
09/25/2017 - 11:01 MMA 2017 Global and North America Regional Smarties Awards Honor Mobile Marketing Campaigns That Drive Business Impact
09/25/2017 - 07:16 Mobile Marketing Association Launches New Think Tank to Redefine the Modern Marketing Organization Structure
08/17/2017 - 14:40 MMA Unveils 2017 Global Smarties Shortlist as well as Shortlist for Newly Launched North America Regional Smarties
08/14/2017 - 03:59 MMA Announces Powerhouse 2017 Global and North America Smarties Awards Jury
07/24/2017 - 11:50 Mobile Marketing Association Appoints Allstate Marketing Head Sanjay Gupta as Global Board Chairman
06/29/2017 - 04:15 Mobile Marketing Association Shifts Emphasis of Smarties Awards Program To Become First Program to Award Business Impact
06/12/2017 - 03:36 Nicolas Rieul joins S4M as VP Strategy EMEA
05/18/2017 - 07:30 Sol Flores de PepsiCo es la nueva Presidenta de la MMA en Argentina
05/15/2017 - 12:42 Mobile Marketing Association's Marketing Attribution Think Tank (MATT) Convenes Top Brands to Address Walled Gardens and Data Quality & Accuracy