Mobile Marketing Association ( MMA )


Mobile Marketing Association's picture

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.

MMA press release, blog etc

10/26/2017 - 19:19 Mindshare and Diageo win big at the Mobile Marketing Association SMARTIES India awards 2017
10/05/2017 - 14:34 MMA announces new appointments to Asia Pacific Board of Directors
09/27/2017 - 15:26 MMA Appoints Seven New Business Leaders to the Global Board of Directors
09/27/2017 - 15:03 Industry Leaders from Allstate Insurance Co., American Eagle, AT&T Services, CVS, NBCUniversal, Inc., RetailMeNot, Toys R Us and Twitter Appointed to the MMA North American Board
09/26/2017 - 10:34 Mobile Marketing Association Releases Data Tools to Support Effective Multi-touch Attribution (MTA)
09/25/2017 - 10:01 MMA 2017 Global and North America Regional Smarties Awards Honor Mobile Marketing Campaigns That Drive Business Impact
09/25/2017 - 06:16 Mobile Marketing Association Launches New Think Tank to Redefine the Modern Marketing Organization Structure
08/17/2017 - 13:40 MMA Unveils 2017 Global Smarties Shortlist as well as Shortlist for Newly Launched North America Regional Smarties
08/14/2017 - 02:59 MMA Announces Powerhouse 2017 Global and North America Smarties Awards Jury
07/24/2017 - 10:50 Mobile Marketing Association Appoints Allstate Marketing Head Sanjay Gupta as Global Board Chairman
06/29/2017 - 03:15 Mobile Marketing Association Shifts Emphasis of Smarties Awards Program To Become First Program to Award Business Impact
06/12/2017 - 02:36 Nicolas Rieul joins S4M as VP Strategy EMEA
05/18/2017 - 06:30 Sol Flores de PepsiCo es la nueva Presidenta de la MMA en Argentina
05/15/2017 - 11:42 Mobile Marketing Association's Marketing Attribution Think Tank (MATT) Convenes Top Brands to Address Walled Gardens and Data Quality & Accuracy
05/02/2017 - 09:47 MMA Announces Mobile Marketing Leadership Forum Speakers including Executives from Budweiser, Coca Cola, Hallmark, Samsung, and Twitter
04/05/2017 - 16:35 Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics
03/30/2017 - 04:20 Mobile Marketing Association Announces Speakers from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendys Company, and Volvo for Leading Location Leadership Forum
03/29/2017 - 05:54 MRC Issues Location Based Advertising Measurement Guidelines