Viewers Increase Support for Governor Corzine after Watching Anti-Christie Ad

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Flemington

, NJ, October 12, 2009– A new media study among 300 New Jersey residents revealed that respondents increased their support for incumbent Governor Jon Corzine after viewing a recent ad which endorsed him for re-election.

The study was conducted by HCD Research using its MediaCurves.com® website on October 12, among self-reported Democrats, Republicans and Independents to obtain their perceptions of a recent ad which endorsed incumbent New Jersey Governor Jon Corzine for re-election.

Democrats reported ‘disturbed’ as their most felt emotion while viewing the ad.  Republicans and Independents reported feeling ‘skeptical.’ The majority of Democrats reported that the ad was effective, with 51% reporting that it was ‘extremely effective’ and 41% reporting that it was ‘somewhat effective’, while Republicans and Independents were split in their responses.

Prior to viewing the ad, 62% of Democrats reported that they would vote for Corzine. After viewing the ad the number increased to 70%. Similarly, 22% of Republicans reported that they would vote for Corzine before viewing the ad. After viewing the ad the number increased to 28%.

Among the findings:

“Please indicate how effective you think this ad was.”

Which of the following emotions did you feelthe mostwhile viewing the video?
Please select one emotion you felt most.

“If the 2009 Election for New Jersey Governor was held today,
which of the following best describes whom you would vote for?”

While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters:For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (

href="mailto:vince.mcgourty@hcdi.net">vince.mcgourty@hcdi.net

You can also receive updates from MediaCurves.com by following us on Twitter: 

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HCD Research is a marketing and

communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at

href="http://www.hcdi.net/">www.hcdi.net

(

href="http://www.mediacurves.com/">www.mediacurves.com

News Source : Viewers Increase Support for Governor Corzine after Watching Anti-Christie Ad