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Viewers Say Coverage of Balloon Boy Story was Blown out of Proportion

Posted October 21st, 2009 by HCD Research
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Flemington

, NJ

, October 19, 2009– A new media study among 303 viewers of a news clip featuring the “balloon boy” story and the timeline of events revealed that half of viewers (51%) reported that the media coverage surrounding the story was overdone.

The study was conducted by HCD Research using its MediaCurves.com® website during October 16-18 to obtain viewers’ perceptions of the recent “balloon boy” story that has been prevalent in the news.

The majority of viewers (75%) reported that they saw the news story on television. Almost half of respondents (40%) indicate that the received the news through Internet news sites.

Among the findings:

Please indicate where you saw coverage, posts, news, updates, etc. related to this specific story. Select all that apply.

 

Total

Television/news

75%

News site

40%

Email

8%

Social media site

14%

Phone call, text, etc.

2%

Word of moth

15%

Newspaper/magazine

6%

Other

7%

The media coverage surrounding this story of the ‘balloon boy’ is:

 

Total

Too much, overdone

51%

The right amount, appropriate

49%

Not enough

1%

While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters:For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (

href="mailto:vince.mcgourty@hcdi.net">vince.mcgourty@hcdi.net

). 

You can also receive updates from MediaCurves.com by following us on Twitter: 

href="http://twitter.com/mediacurves">http://twitter.com/mediacurves

and Facebook:

href="http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820">http://www.facebook.com/pages/Flemington-NJ/MediaCurves/86691908820

HCD Research is a marketing and

communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at

href="http://www.hcdi.net/">www.hcdi.net

or call HCD Research at 908-788-9393. MediaCurves.com®

(

href="http://www.mediacurves.com/">www.mediacurves.com

) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements. For more information on mediacurves.com,please contact Barbara Taylor, director, MediaCurves.com, at (908) 483-9146 or(barbara.taylor@hcdi.net).

News Source : Viewers Say Coverage of Balloon Boy Story was Blown out of Proportion


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