Virgin Radio Gains 116,000 Listeners in One Year

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Paris, January 17, 2012

2,427,000 listeners

Since their debut on 22 August 2011, Cyril Hanouna and his team have been waking up more and more listeners every morning between 6 and 9 a.m. The Hanouna Morning Show has grown21% in the 25-34 age groupcompared to the September-October 2011 sweeps, representing an increase of69,000 listeners for this target group.

Growth in the 25-49 age group

Some 1,465,000 listeners aged 25 to 49choose Virgin Radio every day, representing a 7% cumulative audience increase over a year and a10%increase since early autumn. All the segments in this target group have grown since the last sweeps period.

Virgin Radio wins over female listeners

With Un Maxx de Tubes , the station has won over more and more female listeners in successive sweeps periods, gaining140,000 listenersover a year, a12%increase.

Source: Médiamétrie 126,000. Nov.-Dec. 2011 vs Sept.-Oct. 2011 and Nov.-Dec. 2010.
*Average for Monday-Friday, 5 a.m. to midnight.

Contact :

• Véronique Dumon - Tel : +33 (0) 1 56 36 55 76 - Email :veronique.dumon@lagardere-active.com

News Source : Virgin Radio gains 116,000 listeners in one year