Webtrends, the industry-leading provider of analytics solutions for SharePoint and a 9-year Microsoft Gold Partner, today showcases best practices for SharePoint adoption. Webtrends has developed expertise and key customer insights into enterprise implementation and measurement of SharePoint analytics to increase user adoption. As a result of this continued growing expertise, Webtrends has helped more than 400 customers, including brands such as BlueCross BlueShield, Dell, Ford, Microsoft, Polaris, Siemens and Wells Fargo, increase the value of their SharePoint implementation.
According to the AIIM, half of all SharePoint implementations are pursued with no business case being made to justify the investment. One third of implementing organizations had no specific plans as to where and how they were going to use SharePoint, suggesting a serious lack of business and management direction. Furthermore, 68 percent of implementation decisions were made by IT teams while only eight percent were made by business users, demonstrating an imbalance in decision making, even when initiatives were started by business user teams.
Businesses implementing SharePoint without a strategy to increase adoption are wasting time, money and the opportunity for their employees to embrace Microsoft’s powerful collaboration system. In following these best practices, measurement plays an integral role to setting baselines for improvement, establishing targets to work towards, defining success metrics, tracking success and understanding what is or is not working so strategy can be adjusted and reapplied as needed. A strong measurement strategy will drive next steps in continued improvement of SharePoint implementation and growth.
Top barriers to SharePoint adoption:
According to Webtrends customers, the top issues companies are finding in user adoption are:
End users not understanding the value of using SharePoint
Strong company launch, but no strategy for continued incremental growth
Need for visibility into how SharePoint increases productivity and process simplicity
Poor user training or lack of continued training following implementation
Best Practice 1: Cultivate Buy-In
In order to cultivate the highest rate of technology adoption and dependency, stakeholders should be involved from the very first step. The decision to implement a SharePoint environment should be a company-wide decision that includes participation from the executive team. To drive employee involvement, company leadership must explicitly show they are using SharePoint for their own processes and communications.
While the drive for high adoption levels for a business will likely be focused on productivity and ROI, for many end users, it’s more of a question of “what’s in it for me?” Clearly messaging the benefit of SharePoint to end-users will increase their understanding and interest in using the tool. Be transparent in addressing concerns such as personal or team sovereignty, processes and scrutiny, and role elimination.
Long-term buy-in requires long-term vision. Organizations should communicate long-term goals, measurable accomplishments, positive financial, performance, and job satisfaction outcomes and show how each person can help get there.
Best Practice 2: Showcase Strategic Internal Growth
SharePoint adoption is often driven from visible success. Choose a visible team to nurture adoption of technology and then measure and showcase their results. When one or multiple business process elements are successful, that team or workflow’s efficiency can be shown as an encouraging internal example for other teams and divisions.
Within company divisions, first show examples of reduced effort in the new environment and eventually migrate additional processes into SharePoint. Strategically processed growth will create a preference for SharePoint over existing legacy systems.
When expanding into new areas, encourage users to create user groups, share ideas, tricks, methods, and expertise, as well as to air their complaints and negative feelings. Visible celebration of accomplishments and insight can demonstrate unity and enthusiasm that is contagious through the rest of the company.
Best Practice 3: Demonstrate Efficiencies
Organizations seeking broad adoption and engagement should create an inviting and efficient SharePoint environment. Engaging and frequently updated page content increases site interest and encourages users to embrace SharePoint as the preferred place to get help and information.
Enabling feedback systems so users can score favorite content, contribute comments, and participate in user groups creates an internal network of experts and a library of most-useful assets.
Encourage personalization through landing pages with customizable layout and an ability to integrate favorite web parts and other positive user experience elements. Users must be able to contribute to the dynamism of the sites, dictate certain discussions, and contribute their passions to the pages.
Best Practice 4: Implement Tier-1 Training
Training scenarios that enable open communication for experimentation and hands-on testing have been shown to be successful. Most effective training involves 1:1 coaching, primarily by peers and those working on relevant projects and processes.
Identify and educate technology champions. Cultivate their knowledge in certain roles so they can lead their peer groups into adoption and engagement. Positive peer review is frequently more successful and credible than executive directives and IT coercion.
The organization as a whole should embrace open forums and broad transparency, allow user access to trouble tickets, initiate “how to” postings, and make publicly available metrics about adoption rates and strategies pursued around them.
User adoption can be habit-forming, based on behavioral benefits and workplace performance improvements. Across the cultural organization, benefit and not consequence should be what users talk about.
“Webtrends has worked with more than 400 customers to embrace, improve and validate their investment in SharePoint. Understanding the pain points of an enterprise-scale SharePoint deployment, we developed a solution that brings value company-wide through actionable, measurable insights. As Microsoft continues to develop the product, we are continuing to develop our best-in-breed solution,” said Loren Johnson, Senior Product Marketing Manager, Webtrends.
“BrightStarr has seen great success as a result of its partnership with Webtrends. The data that Webtrends provides creates a strong foundation on which to build innovative and effective solutions that directly impact our clients’ needs,” said Kip Wagner, Senior Vice President Sales & Account Management, BrightStarr.
About Webtrends Analytics for SharePoint
Webtrends Analytics for SharePoint is the only advanced analytics and reporting solution in the market designed specifically for the SharePoint environment. Developed in close cooperation with Microsoft engineering and product teams, Webtrends for SharePoint easily integrates with 2010, 2013, and Office365 SharePoint environments as well as across all intranet, Internet, and extranet implementations. Webtrends is a Gold-certified Microsoft Content and Collaboration partner, a Silver-certified ISV partner, a Business Critical SharePoint partner, and a 2012 Microsoft Partner of the Year finalist.
A full example of how Webtrends Analytics for SharePoint was used to prove SharePoint value and drive a 162% improvement in adoption can be found on the Webtrends website here.
Webtrends offers a portfolio of digital solutions that help brands understand consumer behaviors and enable them to act on those insights in the very moment they need to act. Utilizing advanced big data analytics, Webtrends solutions provide a consistent customer experience across all digital channels on any device the customer uses, helping brands remain connected and relevant to their customers, increase productivity and maximize yield on investments.
Webtrends invented the analytics industry and is continually re-inventing it for more than 2,000 global brands including, Lloyds Banking Group, Barclays, HSBC, ASOS, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph and many more.