Partnership gives smartphone users an easy way to get involved in conservation efforts
March 18, 2014
The Nature Conservancy and WeChat are teaming up to make staying connected to nature easier for smartphone users. To kick-off this new partnership, from March 1st through June 30th, 2014, WeChat will donate $5 to The Nature Conservancy for every new user who downloads the app and follows the Conservancy’s official account, for up to one million dollars in support.
The Nature Conservancy’s WeChat account will be a new destination where users can learn more about the Conservancy’s work to benefit nature and people, find ways to get involved and access daily nature photographs and a host of other fun surprises.
“We are thrilled to partner with The Nature Conservancy and help amplify the organization’s amazing conservation efforts,” said Jameson Hsu, GM of WeChat USA. “By following The Nature Conservancy on WeChat, you have access to all the information about getting involved in conservation efforts. It’s an exciting example of how technology and a leading non-profit organization can collaborate to address important causes.”
"The Nature Conservancy's work really stimulates people and gets them excited about nature.” Says Shawn Zhang, The Nature Conservancy’s China program director. “By partnering with WeChat USA, we are able to inspire a broader and more global group who want to learn more about how they can get involved and also connect with others with similar interests."
Smartphone users can support the Conservancy and learn more about nature photography by downloading WeChat and adding “Nature_org” as a contact to follow the official account. After downloading, just tap “Contacts” in the menu bar -> “Add” and type the ID “Nature_org” in the search field.
WeChat, the fastest growing social communications app, envisions and innovates new ways for people to connect, communicate and share. A mobile social communication app designed for smartphone users, WeChat is the world’s fastest growing social app with over 100 million registered accounts internationally. WeChat empowers users in fun and dynamic ways by bringing together messaging, social communication and gaming in one seamless, interactive experience, with comprehensive privacy and security settings that can be tailored as needed.
WeChat is available free for download on Android, BlackBerry, iOS, Symbian and Windows operating system.
This WeChat USA promotion is being sponsored by Tencent America LLC.
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.