Welcome: Understanding New Market Demands Looking forward to 2025, Parks Associates highlights new demands and trends for the connected home, including IoT, energy management, and entertainment services. SPEAKER Stuart Sikes , President, Parks Associates

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Printer-friendly versionPrinter-friendly versionPDF versionPDF version 8:45 Future for TV Everywhere and OTT Services Over the past several years, TV Everywhere—linear and on-demand video services provided by pay-TV operators to IP-connected devices—has emerged as a key tool for pay-TV providers. Many pay-TV providers believe that a presence in the OTT space is critical in retaining customers and future competitiveness in the video marketplace. In North America, TV Everywhere is close to universal, and operators in Western Europe are catching up, with penetration numbers exceeding 50%. This session addresses how operators are rethinking their approach to OTT, multiscreen services, and the role in the video market space. Moderator: Brett Sappington, Director, Research, Parks Associates 9:45 Keynote 10:15 Networking Break 10:45 Consumer Tech Support in a Multiscreen Home Consumer adoption of connected devices—home entertainment, mobile, smart home, and health and fitness—is opening new opportunities for tech support companies that can support both the number and the complexity of these new products and services. The need for support automation has become especially critical as technical support services include more delivery channels and cover more services and devices, both fixed and mobile. This session addresses new strategies to enhance all stages of the support process, including service initiation, diagnosis, resolution, and customer relationship management. In addition, speakers discuss strategies to improve the consumer support experience even as the home environment becomes more complex, which drives up support costs and requires more time and resources to provide the necessary support and protection. Moderator: Stuart Sikes, President, Parks Associates 11:45 Fireside Chat—TBA 12:15 Lunch and Interactive Networking 13:15 Tomorrow's Interfaces, Control, and Content Discovery The user interface will become an increasingly prized asset that enables data collection, an advertising portal, and an integration point for OTT and linear content, and as consumers continue to access video and other content from disparate sources, the need for consolidated interfaces will increase over the next decade. Consolidated interfaces provide consumers with a single point to find content and services from a host of providers, including pay-TV operators, CE manufacturers, OTT providers, social networking sites, and app developers. This session discusses innovations that are shaping the future of the user experience, its role in the smart home, and strategies for different players to monetize their presence on the UI. Moderator: Brett Sappington, Director, Research, Parks Associates 14:15 The Path to 4K Content and Services 4K is in its infancy, both in terms of content production and video services. Manufacturers of streaming media devices are assessing the requirements to add 4K/UHD capabilities. CE makers will continue to produce 4K televisions and other devices, including set-top boxes, computer monitors, streaming devices, cameras, and other CE products, and over the next 10 years the prices of 4K TVs will fall to mass-market levels. However, manufacturers will need to drive awareness and give consumers a reason to adopt—currently less than 15% of U.S. broadband households are familiar with 4K. This session addresses the role of content in driving 4K adoption, strategies for broadcasters and OTT providers to produce and deliver original content in 4K/UHD, and the potential for new services and devices using this technology, including new interactive features and display options. Moderator: Brett Sappington, Director, Research, Parks Associates 15:15 Networking Break 15:30 Channel Strategies and Business Models for the Smart Home Connectivity is a disruptive force impacting the market for nearly all products and services. Companies can leverage connectivity to reduce operating costs, extend functionality, and add new services. This session examines the impact of IoT on traditional product and service channels and new strategies to provide and deploy unique, fully integrated experiences within smart home solutions. This session also discusses new business models and partnership opportunities among entertainment and security service providers, utilities, manufacturers, retailers, and other players in the smart home market. Moderator: Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates 16:15 Innovations and Interoperability: Competition within the Smart Home Many consumers are purchasing products such as smart programmable thermostats and smart smoke detectors today as stand-alone devices, but Parks Associates research shows consumers clearly prefer smart home systems with extended capabilities that integrate multiple devices. Consumers expect all of their devices to work together, regardless of when or how they are purchased. Companies offering smart products and smart home platforms that can provide this benefit will have a competitive advantage. This session examines the increasing number of ways to ensure products can interoperate and analyzes the solutions needed to satisfy all players, including the consumer. Moderator: Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates News Source : Welcome: Understanding New Market Demands Looking forward to 2025, Parks Associates highlights new demands and trends for the connected home, including IoT, energy management, and entertainment services. SPEAKER Stuart Sikes , President, Parks Associates
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