Ricardo Website Goes Global with Netcel and EPiServer

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Ricardo wanted the site to radically improve its effectiveness in reaching their customer base. The site needed to inform and market the brand, and promote Ricardo globally.

ST ALBANS, UNITED KINGDOM – August 5th, 2009 (PressReleasePoint)

Ricardo plc has launched its brand new website, www.ricardo.com, using EPiServer CMS to deliver its digital marketing objectives to the global market.

The leading independent technology provider and strategic consultant to the world's transportation sector industries, commissioned digital agency Netcel, www.netcel.com, to build a new website that would offer robust yet flexible content management functionality to help Ricardo deliver its core messages to the global market, such as their investment in greener technologies and continued growth despite the economic downturn. Netcel advised Ricardo on technology platform selection, concluding that EPiServer CMS would provide Ricardo with the required level of control over site structure and content in the most efficient manner.

Ricardo wanted the site to radically improve its effectiveness in reaching their customer base. The site needed to inform and market the brand, and promote Ricardo globally. ”To help to achieve these goals, Netcel developed completely new information architecture for the Ricardo site, which has enabled content to be accessed quickly and easily. The content is now far less technical and more user-focused” commented Clive Flatau, the Project Manager for Netcel. Ricardo provided the new design concepts, as they wished to maintain the established look and feel of the website. Netcel were responsible for converting these designs into HTML, before implementing the solution in EPiServer CMS.

Netcel also provided a number of interesting additions to the site including a dynamic content function for the addition of Flash to the website, thus giving Ricardo greater flexibility in their content choice; light box effects for images, providing additional dynamic content functionality; and drop down menus incorporating fly out capability. Listing pages also include sophisticated filtering for categories, thus providing further accessibility to all key data. A level of personalisation has also been included within the new site; for example, registered users can download a library of information of their own selection.

Flavien Berard, Ricardo Group Marketing Coordinator commented, ‘We are pleased with the quality of service, support and assistance provided by Netcel. The new Ricardo website offers new functionality and features which will be of significant benefit to our customers and stakeholders and will help us to develop the on-line presentation of the Ricardo brand.’

For more information, contact: Sophia Robertson, at Netcel on 01727 813623